JOB DESCRIPTION: Sales Executive – Digital Marketing Academy Position: Sales Executive – Digital Marketing Academy

Department: Sales & Business Development

Reporting To: Center Sales Manager / Branch Manager

Job Location[Center Location]

Employment Type: Full-Time

1. Job Purpose: The Sales Executive will be responsible for generating student enquiries, counseling prospective students, converting leads into admissions, and achieving monthly admission and revenue targets for the Digital Marketing Academy.

The candidate should have strong communication, convincing, follow-up, and relationship-building skills with a target-oriented approach.

- 2. Key ResponsibilitiesA. Lead ManagementHandle leads received through Facebook, Instagram, Google, website, WhatsApp, phone calls, and walk-ins.
- Contact new leads within the defined response time.
- Understand the student's education, career goals, and course requirements.
- Maintain accurate lead information in CRM/LMS.
- Categorize leads based on interest and conversion potential.
- B. Student Counseling & Sales: Explain digital marketing courses, syllabus, duration, fees, certification, career opportunities, and placement support.
- Conduct effective counseling through phone calls, WhatsApp, video calls, and face-to-face meetings.
- Identify student requirements and recommend the appropriate course.
- Handle objections related to fees, course duration, career opportunities, and competition.
- Convert qualified leads into paid admissions.
- Promote applicable offers, scholarships, referral programs, and academy campaigns.
- C. Follow-Up: Conduct systematic follow-ups with interested prospects.
- Maintain daily follow-up schedules.
- Reconnect with old, pending, and inactive leads.
- Use WhatsApp, calls, SMS, and email for follow-up.
- Maintain detailed notes and next-action dates for every lead.
- D. Admission & Revenue: Achieve assigned monthly admission and revenue targets.
- Complete admission documentation and payment formalities.




- Coordinate with the administration team for student onboarding.
- Ensure a smooth transition from enquiry to enrollment.
- Generate referrals from existing students.
- E. Walk-In Conversion: Welcome and professionally handle walk-in students and parents.
- Present the academy and course benefits.
- Conduct one-to-one counseling.
- Arrange demo classes or orientation sessions where required.
- Maximize walk-in-to-admission conversion.

F. Sales Reporting: Submit daily and weekly reports covering:

- Total new leads received
- Calls made
- Connected calls
- Follow-ups completed
- Counseling sessions
- Walk-ins
- Demo classes
- Admissions
- Revenue collected
- Pending leads
- Conversion percentage

3. Daily Work Targets. The Sales Executive should work according to measurable daily KPIs.

KPISuggested Daily TargetNew Lead Calls40–60Follow-Up Calls30–50WhatsApp Follow-Ups20–30Counseling Sessions5–10Walk-In HandlingAs receivedDemo/Orientation2–5Lead Updates in CRM100%AdmissionsAs per monthly targetTargets may be revised according to center size, lead volume, and business requirements.

- 4. Monthly KPIs Admission Target: As assigned by management
- Revenue Target: As assigned by management
- Lead-to-Counseling Conversion: Minimum 25–30%
- Counseling-to-Admission Conversion: Minimum 20–30%
- Follow-Up Completion: 95%+
- CRM/Data Accuracy: 100%
- Customer Response Time: Within defined company standard
- Student Referral Generation: Minimum 2–5 referrals per month
- 5. Required SkillsEssential SkillsExcellent verbal communication
- Strong convincing and negotiation skills
- Student counseling ability
- Sales and closing skills
- Solid follow-up discipline




- Customer relationship management
- Target-oriented mindset
- Basic computer knowledge
- WhatsApp, email, and CRM knowledge
- Preferred SkillsExperience in education sales
- Digital marketing industry knowledge
- Experience with EdTech/Academy sales
- Telecalling experience
- Experience handling student/parent counseling

6. Qualification & Experience Qualification:

12th Pass / Graduate / MBA / Any relevant qualification

Experience:

- Fresher candidates with excellent communication and sales ability may apply.
- 1–3 years of experience in education sales, EdTech, telecalling, or counseling is preferred.

7. Personal Attributes: The ideal candidate should be:

- Highly energetic and enthusiastic
- Confident and persuasive
- Result-oriented
- Positive and professional
- Good at building relationships
- Comfortable working with sales targets
- Self-motivated
- Disciplined with follow-ups
- Able to handle rejection professionally

8. Performance Measurement: Performance will primarily be evaluated on:

Leads → Calls → Counseling → Walk-ins → Admissions → Revenue → Referrals

The Sales Executive must focus not only on the number of calls but also on conversion quality and revenue generation.

9. Salary & IncentivesSalary: ₹25000/- per month

Performance Incentive:

Additional incentives will be provided based on achievement of monthly admission/revenue targets.

Suggested Incentive Structure:

- Target achievement: Basic incentive
- 100% target achievement: Standard incentive
- 110% target achievement: Higher incentive
- 125%+ target achievement: Performance bonus

10. Key Responsibility Statement: “Your primary responsibility is to convert qualified student enquiries into successful admissions while maintaining excellent student relationships and achieving the academy's monthly sales and revenue targets.”Career Growth: Sales Executive → Senior Sales Executive → Team Leader → Center Sales Manager → Branch/Business Development Manager

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