Job Responsibilities

- Build and execute social media strategy for KTM & Triumph in India across Instagram, YouTube, X, Facebook and emerging platforms.
- Create content calendars that balance brand storytelling, product highlights, community culture, and real-world riding experiences.
- Conceptualize and produce content — reels, films, static posts, ride stories, influencer/creator collaborations, behind-the-scenes.
- Manage creators, photographers, filmmakers, agencies and internal stakeholders.
- Be the voice of the rider community — engage, respond, listen, and bring insights back to the brand team.
- Track performance: reach, engagement, followers, BSQ lift, ORM sentiment — and continuous improvement.




- Spot cultural trends early and translate them into relevant content ideas.
- Own social media budgets and content production timelines.

Stakeholders

- Internal: Sales team, Brands Teams
- External: Agencies

Competencies

Technical/ Functional:

Behavioural:

- Align and motivate team for high performance
- Collaborate across all interfaces
- Uphold values; inculcate a culture of excellence
- Generate ideas; solve problems creatively.
- Champion improvements and positive change.
- Develop and engage people.
- Liasoning with all stakeholders specially sales team

📌 MGR (CONTENT & SOCIAL MEDIA - CMU) (Maharashtra)
🏢 Bajaj Auto
📍 Maharashtra