About the Role:

We are looking for a creative and trend-aware Content Creator who can turn ideas into engaging digital content that strengthens our brand presence and connects with our target audience.

The ideal candidate should be comfortable with concept development, content creation, shooting, editing, storytelling, and social media trends. You will work closely with the marketing and creative teams to create content for platforms such as Instagram, YouTube, LinkedIn, and other digital channels.

Key Responsibilities:

- Develop creative ideas and concepts for Reels, short-form videos, carousels, stories, posts, and campaigns.

- Create engaging and platform-specific content for social media.

- Research current social media trends, viral formats, sounds, hooks, and content styles.

- Write creative hooks, scripts, captions, and CTAs.

- Shoot high-quality photos and videos using smartphones or cameras.

- Edit short-form videos using tools such as CapCut, Premiere Pro, VN, Canva, or similar software.

- Create content that communicates the brand's story, personality, products, and value proposition.

- Collaborate with designers, marketers, photographers, videographers, and other team members.

- Participate in on-location shoots, events, property visits, product shoots, and campaign productions when required.

- Repurpose existing content into different formats and platforms.

- Maintain a consistent brand tone, visual identity, and content quality.

- Manage and organize content assets, footage, scripts, and creative files.

- Monitor content performance and identify what formats and topics are performing best.

- Continuously experiment with recent content ideas to improve reach, engagement, and audience growth.

- Use AI tools to improve content ideation, scripting, research, editing, and creative workflows.

Required Skills:





- Strong creativity and storytelling skills.

- Excellent understanding of Instagram and short-form video content.

- Good knowledge of social media trends and audience behaviour.

- Ability to write engaging hooks and scripts.

- Basic to intermediate video editing skills.

- Good visual sense and attention to detail.

- Ability to work independently and meet deadlines.

- Strong communication and collaboration skills.

- Willingness to appear on camera when required.

Good to Have:

- Experience with Canva, CapCut, Adobe Premiere Pro, After Effects, Photoshop, or similar tools.

- Basic photography and videography skills.

- Experience creating content for real estate, lifestyle, fashion, technology, or consumer brands.

- Understanding of social media analytics.

- Experience with AI-powered creative tools.

- A strong personal Instagram, YouTube, LinkedIn, or other content portfolio.

Qualifications:

A degree/diploma in Marketing, Mass Communication, Journalism, Media, Design, Advertising, or a related field is preferred.

However, a strong portfolio can matter more than formal qualifications for this role.

Key Performance Indicators (KPIs)

- Number and consistency of content pieces produced

- Content quality and creativity

- Reels/video reach and engagement

- Follower and audience growth

- Watch time and retention

- Shares, saves, comments, and interactions

- Content-driven leads

- Campaign performance

- Ability to identify and capitalize on trends

What We’re Looking For:

Someone who doesn't just create content — they understand why people will stop scrolling.

The ideal candidate is:

- Creative

- Idea-driven

- Social-media savvy

- A good storyteller

- Comfortable with shooting & editing

- Trend-aware

- Willing to learn from data

- Proactive and experimental

(Ref:www.freshersworld.com,freshersworld)

📌 Content Creator (Bengaluru)
🏢 Sthyra
📍 Bengaluru