Performance Marketing SpecialistCompany: Whatworks

Location: Hyderabad, Telangana

Job Type: Full-time | On-site

Experience: 1–4 years

Salary: ₹3,00,000 – ₹9,00,000 per annum

About WhatworksWhatworks is a results-driven digital marketing agency helping businesses build brands, generate leads, acquire customers, and achieve measurable growth.

Our expertise spans performance marketing, SEO, social media, content creation, branding, websites, and digital growth strategies. We work closely with businesses to create campaigns and digital experiences that deliver real, measurable outcomes.

We are looking for a Performance Marketing Specialist who is passionate about digital advertising, understands campaign performance, and knows how to turn data into actionable marketing decisions.

About the RoleAs a Performance Marketing Specialist at Whatworks, you will be responsible for planning, executing, monitoring, and optimizing paid digital marketing campaigns for our clients.

You will work across platforms such as Google Ads, Meta Ads, and other relevant advertising platforms, with a strong focus on lead generation, customer acquisition, conversions, and return on advertising spend.

You will also collaborate with our creative, content, SEO, branding, and strategy teams to build campaigns that combine strong creative ideas with measurable performance.

This is a hands-on role where you will have the opportunity to work across different industries, campaigns, audiences, and marketing objectives.

Key Responsibilities

- Plan, launch, manage, and optimize Google Ads and Meta Ads campaigns.
- Develop paid marketing strategies based on client objectives and target audiences.
- Manage campaign budgets and optimize spending for better performance.
- Monitor key metrics including CPC, CPM, CTR, CPL, CPA, conversions, ROAS, and ROI.
- Conduct audience, competitor, and keyword research.




- Test different audiences, creatives, ad copies, offers, and campaign structures.
- Work closely with the creative and content teams to develop high-performing ad creatives.
- Monitor campaign performance and identify opportunities for improvement and scaling.
- Set up and monitor conversion tracking and campaign analytics.
- Use tools such as GA4, Google Tag Manager, Meta Ads Manager, Google Ads Manager, and other relevant platforms.
- Prepare campaign performance reports and communicate insights clearly.
- Provide actionable recommendations based on campaign data.
- Work with internal teams and clients to continuously improve campaign strategy.
- Stay updated with advertising platform changes, trends, tools, and best practices.

What We're Looking For
- 1–4 years of hands-on experience in Performance Marketing, Digital Marketing, Paid Media, PPC, Growth Marketing, or a related role.
- Practical experience with Google Ads and Meta Ads.
- Understanding of paid acquisition and lead-generation campaigns.
- Strong analytical and problem-solving abilities.
- Ability to understand campaign data and make optimization decisions.
- Familiarity with GA4, Google Tag Manager, Meta Pixel, conversion tracking, and analytics tools.
- Good understanding of digital marketing funnels.
- Strong communication and presentation skills.
- Ability to manage multiple campaigns and deadlines.
- Attention to detail and a strong results-oriented mindset.

Good to Have
- Previous experience in a digital marketing agency.




- Experience handling multiple clients or accounts.
- Experience with B2B and/or B2C lead-generation campaigns.
- Knowledge of SEO, social media marketing, CRO, landing-page optimization, email marketing, or marketing automation.
- Experience with CRM and marketing analytics platforms.
- Basic understanding of websites and landing pages.
- Familiarity with AI tools for marketing and campaign optimization.

Why Join Whatworks?At Whatworks, you won't be restricted to working on a single brand or campaign. You'll get exposure to multiple industries, clients, marketing objectives, and digital growth challenges, giving you the opportunity to build strong practical expertise in performance marketing.

You will also work alongside teams across creative, content, branding, SEO, technology, and digital strategy.

What you can expect

- Hands-on experience with real client campaigns.
- Exposure to multiple industries and business models.
- Opportunity to work with significant digital advertising budgets.
- A collaborative and fast-paced work setting.
- Continuous learning and development.
- Opportunity to take ownership of campaigns and client accounts.
- Career growth based on skills and performance.

Salary & Growth₹3,00,000 – ₹9,00,000 per annum Compensation will depend on experience, technical expertise, platform knowledge, campaign performance, and overall skill level.

Strong candidates with proven experience in managing and scaling successful campaigns are encouraged to apply.

Who Should Apply?If you're someone who:

Thinks in numbers.

Understands audiences.

Loves testing campaigns.

Knows that clicks aren't enough.

And wants to turn advertising into actual business growth —

we'd love to meet you.

- Join Whatworks and build campaigns that make an impact.

📌 Performance Marketing Specialist (Hyderabad)
🏢 What Works
📍 Hyderabad