Job Title: Performance Marketing Manager (D2C Growth)

Location: Indore (Hybrid)

Reports to: Founder / Growth Head

Industry: D2C Retail (Toys, Kids Products, Collectibles)

Role Overview

We are looking for a highly analytical and result-driven Performance Marketing Manager to lead Bon La Vie’s online revenue growth through paid advertising.

This role is responsible for customer acquisition, scaling paid campaigns, improving ROAS, and building a sustainable D2C growth engine.

This is a revenue-linked role — performance matters.

Key Responsibilities

1️⃣ Paid Advertising Strategy & Execution

- Plan and execute Meta Ads (Facebook & Instagram)
- Manage Google Ads (Search, Shopping, Display, YouTube)
- Structure cold, warm, and retargeting campaigns
- Scale winning campaigns profitably
- Test new audiences, creatives, and funnels

2️⃣ Revenue & ROAS Ownership

- Own CAC (Customer Acquisition Cost)
- Maintain target ROAS benchmarks
- Monitor daily ad performance
- Control budget allocation
- Scale profitable ad sets

3️⃣ Funnel Optimization

- Improve landing page performance
- Work with Website Manager for CRO
- Optimize checkout journey
- Reduce cart abandonment
- Improve AOV via bundles & upsells

4️⃣ Creative Testing Strategy

- Work closely with content team




- Identify winning hooks & angles
- Test UGC-style creatives
- Provide data-driven feedback to creators
- Plan monthly creative roadmap

5️⃣ Data & Analytics

- Track performance using:
- Meta Ads Manager
- Google Analytics (GA4)
- Shopify reports
- Weekly reporting to founder
- Monitor LTV vs CAC
- Identify scaling opportunities

6️⃣ Retention Marketing (Preferred)

- Email marketing strategy
- WhatsApp automation flows
- Retargeting campaigns
- Repeat purchase strategy

Required Skills

- 2–5 years experience in performance marketing (D2C preferred)
- Strong hands-on experience with Meta Ads
- Valuable understanding of Google Ads
- Deep understanding of ad funnels
- Experience scaling campaigns to ₹5L+ monthly budgets
- Strong analytical mindset
- Comfortable working with data

Preferred Experience

- Experience in kids / toys / retail category
- Experience working with Shopify brands
- Proven track record of scaling revenue
- Understanding of creative strategy

KPIs (Non-Negotiable)

- Cost Per Acquisition (CAC)
- ROAS
- Revenue growth
- AOV improvement
- Conversion rate improvement
- Contribution margin protection

This role is measured on revenue impact — not impressions or clicks.

📌 Performance Marketing Manager (Indore)
🏢 Bon La Vie
📍 Indore