Marketing Communications Specialist – Talent & Engagement

Role Purpose

Own and execute marketing communications that strengthen talent attraction, engagement and awareness across recruitment programs, campus hiring, talent communities, professional forums, conferences and other talent-focused initiatives. The role will translate business and talent requirements into compelling, audience-specific communication across digital, social, campus and event channels.

Key Responsibilities

1. Recruitment & Talent Communications

- Develop compelling communication for job postings, hiring campaigns, talent pools and recruitment initiatives.
- Create campaign messaging for niche and high-volume talent segments.
- Develop emailers, social posts, digital creatives, landing-page content and recruitment collateral.
- Ensure consistent employer and talent proposition across all recruitment touchpoints.

2. Campus & Early-Career Communication

- Create communication for campus hiring, university partnerships, career fairs and student engagement programs.
- Develop presentations, brochures, posters, social content and event communication targeted at students and young professionals.
- Build campaigns that position the organization as an attractive destination for emerging talent.

3. Forums, Seminars & Conferences

- Own communication for talent forums, leadership seminars, industry conferences,



webinars and roundtables.
- Develop event themes, invitations, speaker profiles, agendas, promotional content and post-event communication.
- Support thought-leadership communication around recruitment, talent, AI, gig workforce, workforce transformation and related services.

4. Talent Engagement & Community Building

- Create communication journeys to attract, activate, engage and retain talent communities.
- Develop newsletters, engagement campaigns, announcements and reactivation campaigns.
- Partner with recruitment and talent teams to improve response and participation rates.

5. Content & Storytelling

- Convert complex talent and business initiatives into easy, compelling stories and communication.
- Develop case studies, success stories, employee/talent stories, thought-leadership articles and campaign narratives.
- Maintain a consistent tone, messaging architecture and brand identity across channels.

6. Campaign Management

- Plan and execute integrated communication campaigns across:
- LinkedIn and social media
- Email and messaging platforms
- Career/campus platforms
- Internal talent communities
- Events and conferences
- Digital and physical collateral
- Track campaign performance and continuously improve messaging based on engagement data.

📌 Marketing Communications Specialist (Delhi)
🏢 Innodata
📍 Delhi