Reporting to: Business Head / Director Sales and Marketing The Senior Sales Manager will lead overall sales, distribution expansion, and market development for Arihant Solvex edible oil brands across assigned territories, with responsibility for achieving volume, value, and profitability targets. Key responsibilities: Drive monthly, quarterly, and annual primary and secondary sales targets for edible oil packs and SKUs in the assigned markets. Plan and implement sales strategies, route plans, and beat structures to maximize retail coverage and numeric distribution in general trade and modern trade. Appoint, develop, and manage distributors and super stockists, ensuring ROI, stock hygiene, credit discipline, and robust secondary sales. Lead, mentor, and review the performance of the sales team, including daily market work, productivity, and KPI achievements. Execute trade schemes, discounts, and promotional activities, and ensure in-store visibility, POSM placement, and price discipline. Conduct regular market visits, review outlet execution, and drive new town opening and retailer addition. Track competitor prices, schemes, launches, and market activity, and recommend pack, price, and product improvements. Prepare and review sales forecasts, budgets, and MIS reports, and analyze KPIs such as sales growth, outlet productivity, strike rate, and fill rate.



Coordinate closely with Production, Supply Chain, Accounts, and Marketing to ensure timely dispatches, stock availability, and successful new product launches. Ensure compliance with company policies, ethical selling practices, documentation, and reporting standards. Desired candidate profile: 7 to 12 plus years of experience in FMCG, edible oil, or food category sales, with at least 3 to 5 years in a managerial role handling a large territory and team. Strong exposure to edible oils or related FMCG categories, with proven experience in distributor and retail management. High willingness to travel 60 to 70 percent of the time. Graduate, with MBA or equivalent management qualification preferred. Proficient in MS Excel and PowerPoint, and comfortable with WhatsApp or CRM-based daily reporting and field MIS. Key performance indicators: Achievement of monthly, quarterly, and annual primary and secondary sales targets. Numeric and weighted distribution, new town and outlet additions, and SKU-wise performance. Distributor ROI, stock norms, credit hygiene, and claim management. Sales team productivity, outlet coverage, strike rate, and collections. Execution of trade schemes, visibility standards, and adherence to price discipline in the market.

📌 Senior Sales Manager – Edible Oil. (Rajasthan)
🏢 Sathyam international
📍 Rajasthan