Business Analyst – Digital Marketing (Meta Ads)

About the Company Join the Rocketship ? We're building ShopOS — AI agents powering the entire ecommerce stack. Already past PMF, we're scaling fast and shaping the future of how online brands are built with AI. Co-founded by seasoned builders with multiple successful exits to companies like Flipkart and Polygon Labs - and backed by Binny Bansal - this isn't just another start-up. It's your front-row seat to the next big shift in ecommerce.

Watch: What is ShopOS (from the founders' lens - Click here)

About the Role We're looking for a Business Analyst - Digital Marketing (Meta Ads) who thinks in numbers and is fuelled by ROAS. You'll sit at the intersection of performance marketing and data- executing and optimising ad campaigns for our clients while constantly digging into the numbers to find what's actually driving growth.

This isn't a role for someone who wants to just "run ads." You'll own campaign performance end-to-end: planning, execution, reporting, and optimisation - and you'll be expected to know the difference between a campaign that looks good and one that's actually working. You also get to work with our clientele which includes biggest D2C players across India, Dubai and US.

What You'll Own

- Execute all advertising campaigns, primarily on Meta (Facebook & Instagram), along with Google Ads.
- Plan and optimise account strategy in close collaboration with the team.
- Build and maintain advertising strategies that consistently drive growth for our clients.




- Use data analysis to measure campaign effectiveness and KPIs, driving continuous improvement in both strategy and output.
- Monitor campaign performance and share regular reports on effectiveness and ROI - you think in numbers, and ROAS is your north star.
- Maintain a strong command of Excel for reporting, and build a solid working understanding of the D2C funnel - from awareness to conversion.

AI-Native Working We're an AI company. We expect everyone on the team - including this role - to operate with the same mindset. You should be comfortable using AI tools and Meta Ads Manager & Google Ads platforms.

What We're Looking For

- Minimum 1-2 years of hands-on experience running Facebook Ads and Google Ads.
- Agency experience is a must.
- Strong hands-on experience building Excel reports and working with campaign data.
- Solid understanding of the D2C funnel and how ad spend translates to business outcomes.
- A numbers-first mindset - comfortable being judged on ROAS, CTR, CVR, and ROI, not just creative output.
- Bachelor's degree in any discipline.

Who Would Be an Ideal Fit:



We're looking for someone who doesn't just execute campaigns but questions them - someone who looks at a dashboard and immediately asks "why," not just "what." You're comfortable owning numbers, reporting honestly even when the data isn't flattering, and using that data to actually improve outcomes rather than just present them. You thrive in a fast-moving, agency-trained environment and understand that performance marketing is ultimately a numbers game. What Success Looks Like in This Role

- Consistently improve campaign performance (ROAS, CTR, CVR) across client accounts.
- Deliver accurate, timely reporting that the team and clients can rely on.
- Build a solid working understanding of each client's D2C funnel and use it to inform strategy.
- Be seen as the person who brings clarity to campaign data, not just numbers on a sheet.

Our Values

- Extreme ownership and bias for action
- Honest, high-velocity communication
- Respect for craft and obsession with users
- Fast, scrappy iteration over perfection
- Low ego, high empathy, radical candor

What We Offer

- Competitive salary
- Direct exposure to enterprise client accounts and real performance marketing decisions
- Ownership of campaign strategy and reporting, not just execution
- Bangalore (HSR Layout) - In-office role (No Remote)

Why Join Us? ?

- Build performance marketing muscle at a category-defining AI company
- Work directly with a sharp, fast-moving marketing team
- Operate at the intersection of AI, ecommerce, and performance marketing
- Be part of a high-ownership, high-impact journey shaping the future of commerce

📌 Business Analyst (Digital Marketing) (Bengaluru)
🏢 Shopos
📍 Bengaluru