Job Title: Brand Manager

Location: Remote (occasional in-person presence required for shoots)

Department: Brand Strategy / Client Services

Reports to: Agency Director

About the Role

We're looking for a Brand Manager to lead the strategic development and day-to-day management of client brands across social media platforms. You'll be the connective tissue between client goals, creative execution, and platform performance — ensuring every piece of content reinforces a cohesive brand identity while driving measurable engagement and growth. You'll independently manage a portfolio of 6–8 brands at a time.

Key Responsibilities

- Own brand strategy and voice guidelines for 6–8 client accounts across platforms (Instagram, LinkedIn, X, YouTube, etc.)
- Translate client business objectives into social-first brand narratives and content pillars
- Partner with Paid media teams to ensure consistent brand execution across all touchpoints
- Lead client relationships: run strategy calls, present campaign results, and manage expectations
- Monitor brand health, sentiment, and competitive landscape; adjust strategy based on insights
- Develop and maintain brand guidelines, tone-of-voice documents, and content frameworks for each account
- Design, review, and approve content calendars, captions, and creative assets for brand alignment
- Create or refine visual assets using Canva (or similar tools) when quick turnarounds are needed
- Edit Reels
- Track KPIs (engagement, follower growth, share of voice, sentiment) and report on brand performance




- Identify growth opportunities, campaign ideas, and platform trends relevant to client brands
- Attend and coordinate on-ground brand/content shoots as needed (occasional travel required)
- Mentor junior social media/content coordinators where applicable

Requirements

- 3–5+ years of experience in brand management, social media strategy, or marketing (agency experience preferred)
- Proven track record managing brand identity across multiple social platforms simultaneously
- Strong hands-on skills in Canva or similar graphic design tools — this is a must-have, not optional
- Strong understanding of platform-specific best practices and algorithm behavior
- Excellent written and verbal communication skills; comfortable presenting to clients
- Experience with social listening/analytics tools (Sprout Social, Brandwatch, Hootsuite, etc.)
- Ability to manage 6–8 accounts/clients simultaneously with strong organizational skills
- A sharp eye for creative quality and brand consistency
- Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
- Comfortable with occasional travel for shoots

Nice to Have

- Experience in a specific vertical (beauty, F&B;, tech, fashion, etc.)
- Familiarity with paid social campaign strategy
- Basic copywriting skills

Compensation & Perks

- ₹20,000–30,000 per month (based on experience)
- Incentive-based pay available on top of fixed salary (performance/growth-linked)
- Fully remote role, with occasional in-person requirement for brand shoots

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