Job Title: General Manager, APAC Sales India (Preferred) | APAC Coverage

Our client is a globally recognized manufacturer and technology leader within the power transmission and distribution sector, serving utilities, OEMs, EPC contractors, and industrial customers across more than 100 countries. With a strong track record of innovation, engineering excellence, and global expansion, the business is continuing to invest heavily in international growth across Asia Pacific.

As part of its next phase of expansion, the company is seeking an experienced commercial leader to drive sales growth, market penetration, and strategic customer engagement across APAC.

The General Manager, APAC Sales will lead the commercial strategy and business growth agenda across India, Japan, South Korea, Australia, New Zealand, and Southeast Asia.
This executive leadership role will be responsible for accelerating revenue growth, expanding strategic customer relationships, developing channel partnerships, and strengthening the company's position within utility, grid infrastructure, transmission, and electrical equipment markets.

The successful candidate will bring a combination of strategic leadership, regional sales experience, and deep industry relationships across the power sector.

Develop and execute the APAC commercial strategy aligned with global business objectives.
Identify and penetrate new markets, customers, and sales channels.
Sales Leadership
Lead, mentor, and develop regional sales teams across multiple countries.
Implement sales processes, forecasting disciplines, and performance management frameworks.




Drive pipeline development and opportunity management.
Strategic Account Management
Build executive-level relationships with utilities, transmission operators, EPC contractors, and OEM customers.
Lead major commercial negotiations and contract discussions.
Improve success rates on large-scale projects and strategic framework agreements.
Strengthen long-term customer partnerships and retention.

Grow and manage distributor and partner networks across APAC.
Commercial Excellence
Improve forecasting accuracy and commercial reporting.
Strengthen pricing discipline and margin performance.
Support commercial governance and business performance initiatives.

Partner closely with engineering, product management, operations, and executive leadership teams.
Provide market intelligence and competitive insights.
Experience
~12+ years of commercial leadership experience within the power, electrical infrastructure, transmission & distribution, or energy sectors.
~ Proven success leading multi-country sales teams across APAC.
~ Solid experience selling to utilities, grid operators, OEMs, and EPC contractors.
~ Demonstrated ability to deliver sustainable revenue growth and lead complex commercial negotiations.
~ Experience managing large regional sales organizations and distributor networks.

Electrical Equipment Manufacturing
Switchgear
Composite Insulation Systems

Strong commercial and negotiation skills
Team leadership and coaching experience
Cross-cultural stakeholder management
Executive-level communication skills

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