Job Description

Designation: Social Media Manager

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Key Responsibilities

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- Develop, implement, and manage effective social media strategies aligned with overall business objectives.
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- Create, curate, and publish high-quality, engaging content including text, images, videos, reels, and stories.
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- Oversee day-to-day operations across platforms such as Instagram, Facebook, LinkedIn, Twitter, and YouTube.
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- Monitor industry trends, competitor activities, and emerging social media best practices.
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- Track, analyse, and report on performance metrics; prepare monthly reports to evaluate campaign effectiveness.
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- Engage with followers, respond to comments and messages, and nurture a robust online community.
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- Collaborate with marketing, design, and content teams to maintain brand consistency across all channels.
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- Manage and analyse paid social media campaigns to ensure maximum ROI.
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- Identify growth opportunities and contribute innovative ideas for content and campaign development.
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Required Skills & Qualifications:

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- Bachelor’s degree in Marketing, Communications, or a related field (preferred).
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- Proven experience as a Social Media Manager or in a similar role.
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- Robust understanding of social media platforms, algorithm changes, and analytics tools.
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- Excellent writing, communication, and storytelling abilities.
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- Creative mindset with the ability to generate fresh and engaging content.
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- Proficiency with social media management tools such as Hootsuite, Buffer, and Meta Business Suite.
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- Basic knowledge of graphic design or video editing tools (e.g., Canva, Photoshop, CapCut) is an added advantage.
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- Ability to work in a fast-paced setting while managing multiple projects effectively.
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📌 Social Media Manager (Raipur)
🏢 AAFT University of Media and Arts
📍 Raipur