09 Sep
|
GrayQuest
|
Mumbai
About GrayQuest
GrayQuest is India’s leading FinTech innovator in the education ecosystem, revolutionising the
$100B+ education industry. Our unique EMI solutions make paying school and college fees
easy, affordable, and rewarding for millions of families.
With partnerships spanning 7,000+ educational institutions, including India’s top school chains & universities, GrayQuest is trusted to deliver cutting-edge financial services that improve fee
accessibility.
Backed by marquee investors including Kunal Shah & Miten Sampat (CRED), Nitin Gupta (UNI), Sumit Maniyar (Rupeek), and Sujeet Kumar (Udaan), we are on a mission to redefine education payments in India. Join us at this exciting juncture of rapid growth and innovation as we continue to transform how families invest in education.
We are excited to launch our new insurance vertical, offering bespoke insurance products to our existing network of parents and, eventually, the broader market. This strategic expansion is aimed at enhancing the financial well-being of families across our network and beyond.
About the role
Guardian One is GrayQuest's consumer insurance vertical, helping families make smarter, calmer decisions about life and health cover. We're building the marketing engine from scratch and want someone to help scale it.
This is a hands-on, 0-to-1 role. You'll run the campaigns, manage the tools behind them, dig into what's working, and keep finding ways to make the whole thing perform better. Expect real ownership and plenty of room to experiment.
What you'll own
Growth & performance marketing
Plan, run and optimise campaigns across Meta, Google, WhatsApp, email and other channels, against acquisition, engagement and conversion goals.
Watch performance closely, spot drop-offs, and improve audiences, creative, messaging, budgets, timing and targeting.
Run experiments to bring down CAC and lift conversion and ROI, and look for new growth across both existing customers and new audiences.
CRM, WhatsApp
📌 Growth Marketer (Mumbai)
🏢 GrayQuest
📍 Mumbai