Job description:

About the role:
This is an Enterprise-focused B2B marketing position responsible for shaping and orchestrating impactful Marketing programs for the region, reporting directly to the Europe CMO. Proactively collaborating with stakeholders across the business to drive integrated programs aligned to ABM, Events, and Campaigns to enhance Wipro’s reputation in the market.
The role will focus primarily on collaborating with Wipro’s industry experts and Consulting Partners in Europe to supercharge priority client engagement with Wipro’s unified suite of AI-powered platforms, solutions and transformative offerings.
R͏esponsibilities:
Orchestrate key marketing programs at a Pan-Europe level in close collaboration with the Field Marketing leads across the region. Specifically:
• Partner with Wipro’s industry experts and Consulting leaders in Europe – To build and lead Consulting-led, AI-Powered, & Industry-focused market activation. Coordinate marketing resources to deliver relevant industry content and a joined-up approach, feeding 1-to-1 and Industry cluster ABM.




• Planning and cross-functional collaboration – Connect teams across Marketing to align resources behind a cohesive and coordinated outreach plan for Europe, targeting key clients and industries.
• Account-based Marketing: Design 1-2-1 programs, capability, and content for local deployment to help shape and win large deals, with emphasis on initiatives that can be repeated and scaled.
• Large Industry events located in Europe: Support the Europe CMO to drive regional event activation to maximize global investment and client impact; to shape and enable the agreed plans working closely with the global event owners, Business owners, and the Field Marketing leads in the region, evaluate regional client impact and ensure swift follow-up on leads generated.
• Campaign coordination and activation: Working across a matrix structure of Central Marketing and Field Marketing teams to design and execute impac

📌 Marketing Programs Manager (Bengaluru)
🏢 Wipro
📍 Bengaluru