Key Responsibilities

Performance Marketing & Campaign Management
Plan, execute, and optimize paid marketing campaigns across platforms such as

Google Ads, Meta (Facebook & Instagram), YouTube, and marketplace ads.
Drive lead generation, conversions, and sales growth aligned with FMCG business

objectives.
Manage end-to-end campaign lifecycle including budgeting, targeting, creatives,

bidding strategies, and optimization.
Conduct A/B testing on ad copies, creatives, landing pages, and audiences to improve

performance metrics.

Analytics, Reporting & Optimization
Monitor key performance indicators (CPC, CPA, ROAS, CTR, conversion rate, CAC).
Analyze campaign data and generate regular performance reports and actionable

insights.
Optimize campaigns based on data-driven decisions to maximize ROI and reduce

acquisition costs.
Track website and campaign performance using tools such as Google Analytics,

Google Tag Manager, and Meta Pixel.

Cost Control
Manage and optimize monthly and quarterly marketing budgets efficiently.




Ensure maximum ROI while maintaining cost-effectiveness across all paid channels.
Coordinate with finance for billing, and reconciliations.

FMCG & Food Category Focus
Understand FMCG buying behavior, seasonal trends, product launches, and

promotional cycles.
Work closely with brand, sales, and distribution teams to align campaigns with GTM

strategies.
Support current product launches, regional campaigns, distributor promotions, and

festive offers.

Cross-Functional Coordination
Collaborate with internal creative teams or agencies for ad creatives, videos, and

landing pages.
Coordinate with e-commerce, sales, and CRM teams to track lead quality and

conversion outcomes.
Ensure consistency in brand messaging across all paid channels.

Key Skills & Competencies
Solid hands-on expertise in Google Ads, Meta Ads, and performance-driven digital

platforms
Proven experience in FMCG performance marketing campaigns
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📌 Performance Marketing Executive Kandivali
🏢 Chheda Specialities Foods
📍 Kandivali