Key Responsibilities
1.Product Marketing
Own positioning, messaging, and value propositions across product lines
Lead product launches and GTM in partnership with Product and Sales
Create persona-driven collateral: decks, one-pagers, use cases, and battlecards
Conduct competitor benchmarking and win/loss analysis
Drive in-product comms and feature adoption strategies

2.Demand Generation
Own global pipeline generation through paid, SEO, content, ABM, and email
Build full-funnel campaigns optimized for MQL, SQL, and ARR targets
Set up attribution, analytics, and campaign automation using HubSpot (or equivalent)
Partner with Sales to improve MQL→SQL conversion and feedback loops
Hire and lead performance marketers, campaign managers, and content specialists

3.Brand, PR & Communications
Define and evolve Spyne's brand in U.S., EU, and India markets
Lead PR for launches, funding, partnerships, and founder features
Build and manage media relationships, PR agencies, and analyst networks
Drive thought leadership via content, panels, podcasts,



and opinion articles

4.Community Building (India Focus)
Grow an active dealer community through meetups, webinars, forums
Launch dealer WhatsApp groups, newsletters, and ambassador programs
Build India's first auto retail exhibition modeled after NADA/NIADA
Turn top dealers into advocates, speakers, and brand champions

5.Content & Social Media
Manage content calendar aligned with GTM, product, and brand goals
Own presence across LinkedIn, YouTube, Twitter/X, Instagram
Produce high-quality short-form content: videos, reels, case studies
Track engagement, experiment with formats, and optimize for reach

6.Marketing Strategy & Leadership
Define marketing OKRs and drive alignment across GTM teams
Build and scale a world-class marketing org across India and the U.S.
Hire top talent across product marketing, growth, content, and events
Own marketing budget and drive ROI across all funct

📌 Head Of Marketing Gurugram
🏢 Spyne
📍 Gurugram