Job description
Strategic Leadership:
Develop and implement an integrated marketing strategy aligned with business objectives and growth targets.
Oversee brand, product marketing, demand generation, digital marketing, content, PR, and events, ensuring a cohesive and innovative approach.
Team Management Development:
Recruit, mentor, and lead a high-performing marketing team.
Establish KPIs, measure performance, and foster a culture of continuous improvement, innovation, and accountability.
Brand Positioning:
Refine DoubleTick.io s market positioning, messaging, and brand identity to differentiate the company in a energetic, competitive landscape.
Champion brand consistency and storytelling excellence across all customer touchpoints.
Demand Generation Growth:
Drive pipeline development through integrated marketing campaigns content marketing, SEO/SEM, social media, email marketing, webinars, and partnerships.
Optimize marketing spend for maximum ROI and measurable revenue impact.
Product Marketing Go-to-Market (GTM):




Collaborate closely with Product and Sales teams to create compelling product narratives, pricing strategies, and GTM plans.
Orchestrate product launches, ensuring market readiness and robust audience resonance.
Data-Driven Decision Making:
Establish and maintain robust analytics frameworks to track key marketing metrics.
Regularly analyze data to inform strategic decisions and refine marketing tactics, focusing on improving conversion, engagement, and retention.
Cross-Functional Collaboration:
Partner with executive leadership to provide strategic insights, forecasts, and updates on marketing performance.
Work cross-functionally with Product, Sales, and Customer Success to ensure alignment and support broader business goals.

Qualifications Experience
8+ years of progressive marketing experience, including at least 3 years in a leadership role within a SaaS workplace.
MBA from a top-tier business school, a B.

📌 Director Marketing Mumbai
🏢 Double Ticks
📍 Mumbai