Develop and execute comprehensive marketing strategies aligned with company goals for Tata Motors CV, Škoda Cars, and RVSF operations.
Drive brand positioning and visibility across all operating locations.
Design and implement lead generation campaigns to support vehicle sales, service, spares, and ELV business.
Work closely with sales and service teams to increase footfall, inquiries, and conversions.
Monitor lead quality, follow-ups, and conversion ratios.
Plan and execute offline marketing activities such as events, roadshows, exhibitions, hoardings, print ads, and dealership branding.
Oversee content creation for brochures, creatives, videos, and promotional materials.