Job Title
Title: Digital Campaign Executive
Department: Academic Marketing (Higher Education)
Location: Sector - 62 , Noida , India

About the Role

Introduction

Are you passionate about digital marketing and looking to make a meaningful impact in education? Join Oxford University Press (OUP), a world-renowned organization dedicated to advancing learning, research, and education globally. This is an exciting prospect to be part of a team-oriented marketing team where your work directly contributes to connecting educators with high-quality academic resources.

As a Digital Campaign Executive, you will play a key role in delivering demand generation campaigns that support the growth of OUP's Higher Education business. Working with up-to-date marketing automation and CRM tools, you will gain hands-on experience in campaign execution, audience targeting, lead generation, and marketing performance optimization. If you're looking to grow your digital marketing career in a purpose-driven organization that values innovation, collaboration, and continuous learning,



this role offers an excellent next step.

Opportunity

As a Digital Campaign Executive, you will:
Work closely with marketing colleagues to deploy digital marketing campaigns, primarily through email marketing channels, to support campaign goals and business objectives.
Build, proofread, quality-check, schedule, and deploy email marketing campaigns using marketing automation and CRM platforms.
Ensure all campaign assets meet quality standards, best practices, and agreed timelines.
Collaborate with campaign owners to optimize campaign performance and identify opportunities for improvement.
Research and segment target audiences to ensure campaigns reach the most relevant lecturers and academic contacts.
Support the generation of Marketing Qualified Leads (MQLs) and contribute to the demand generation pipeline.
Monitor campaign performance against benchmarks, KPIs, and engagement metrics.
Mainta

📌 Digital Campaign Executive Noida
🏢 OUP
📍 Noida