We are hiring for CRM Lead :-

Location: Agra

Experience: 6+ Years

About the Role:-

We are looking for an experienced CRM Lead to lead our customer relationship and retention initiatives. The role will be responsible for developing CRM strategies, driving customer engagement and retention, managing lifecycle campaigns, leveraging automation and analytics, and leading the CRM team to deliver measurable business growth.

Key Responsibilities:-

1.CRM Strategy & Customer Retention

- Develop and execute end-to-end CRM and retention strategies aligned with business objectives.
- Drive customer engagement, repeat purchases, reactivation, and customer lifetime value.

2.Campaign & Lifecycle Management

- Plan, execute, and optimize campaigns across WhatsApp, Email, SMS, Push Notifications, and other CRM channels.
- Build customer journeys across different lifecycle stages with a focus on conversion and retention.

3.Customer Segmentation & Personalization

- Develop meaningful customer segments based on behaviour, purchase history, engagement, and lifecycle stage.
- Drive personalized communication and offers to improve customer experience and campaign performance.

4.Automation, Analytics & Optimization

- Identify opportunities for CRM automation and build scalable customer journeys.
- Track and analyze key metrics such as retention, repeat purchase rate, conversion, engagement, revenue, and CLV.
- Use insights and A/B testing to continuously improve CRM performance.

5.Revenue & Growth





- Identify opportunities for cross-sell, upsell, repeat purchases, and customer reactivation through CRM initiatives.
- Partner with Marketing, Sales, Product, and Data teams to deliver CRM-led revenue growth.

6.Team Leadership & Stakeholder Management

- Lead, mentor, and develop the CRM team while ensuring timely execution of campaigns and initiatives.
- Establish clear goals, performance metrics, reporting mechanisms, and processes for the CRM function.

Key Requirements:-

- 6+ years of experience in CRM, Retention Marketing, Lifecycle Marketing, Growth Marketing, or a similar role.
- Strong hands-on experience in CRM campaigns, customer segmentation, automation, and lifecycle management.
- Strong understanding of customer behaviour, retention strategies, and performance marketing metrics.
- Experience working with CRM and marketing automation platforms.
- Solid analytical, problem-solving, and decision-making skills.
- Proven ability to lead teams and work cross-functionally with multiple stakeholders.
- Strong communication and project management skills.

Key Performance Areas:-

CRM Strategy & Retention | Campaign & Lifecycle Management | Segmentation & Personalization | Automation & Analytics | Revenue & Growth | Team Leadership

Why Join Us:-

Join Oswaal Books & Learning Pvt. Ltd. and be part of a fast-growing organization where you can build and scale CRM and customer lifecycle initiatives with direct impact on business growth.

📌 CRM Lead (Agra)
🏢 Oswaal Books
📍 Agra