Job Description1. Multi-Channel Strategy & Market Expansion Nn Design and execute a unified sales strategy spanning General Trade, Modern Trade, HORECA, E commerce/Q-commerce, and Institutional/B2B channels. N Decide the right channel mix and sequencing by geography and product line, rather than defaulting to any single channel. N Identify and prioritisehigh-potential segments, including: N General Trade (kirana, wholesale, distributor-led retail) N Modern Trade (supermarkets, hypermarkets, chain stores) N HORECA — hotels, restaurants, cafés, catering, corporate dining, cloud & institutional kitchens N E-commerce & quick-commerce platforms N Institutional and bulk/B2B supply (corporates, facility management, government/PSU canteens) Nn
- Lead expansion beyond Bengaluru into other major urban and adjacent markets, building a phased city/region rollout plan. N2. Distribution Network Development N
- Build, appoint, and manage a robust distributor, super-stockist, and C&F; network across channels and geographies. Nn Set distributor onboarding norms, territory mapping, credit terms, and performance benchmarks. N Drive primary and secondary sales discipline; monitor distributor ROI, stock health, and fill rates. Nn
- Build direct-to-retail and direct-to-key-account capabilities where they improve margin or control. N3. Revenue & P&L; Ownership Nn Own overall salesrevenue and channel-wise P&L; targets. N Drive growth through new account acquisition, distribution expansion, key account development,



and institutional contracts. N Set and track channel-wise budgets, achieve volume/value targets, and optimise trade spend for profitable growth. Nn4. Key Account & Institutional Relationships N
- Build strategic relationships across: Nn Modern trade chains and regional retail groups N Hotel groups, restaurant chains, and catering companies N Facility management andcorporate food service providers N E-commerce/Q-commerce category and account teams Nn
- Manage senior stakeholder relationships — Category Managers, Executive Chefs, F&B; Directors, Procurement Heads, and Corporate Buyers. N5. Sales Team Leadership Nn Build, structure,and lead a multi-channel sales organisation (channel heads, area/territory sales managers, key account managers). N Define territory plans,org structure, incentive frameworks, and individual/team sales targets. N Monitor sales productivity, account coverage, and channel-wise performance; coach and develop the team. Nn6. Pricing & Commercial Strategy Nn Design channel-wise pricing structures, trade terms, institutional contracts, and margin frameworks. N Evaluate account and channel profitability; optimise trade spend and discounting. Nn7. Market Intelligence & New Opportunities Nn Track market trends, competitor activity, pricing, and evolving customer/consumer preferences across channels. N Provide channel and market insights to guide new product development and identify current distribution/channel opportunities. N

📌 Sales Head (Vasanthanagar)
🏢 Satchmo Foods Private
📍 Vasanthanagar