Job DescriptionRole Summary NExecute independent high-impact data science projects and research, driving business strategy through advanced data insights. Deliver actionable insights to senior leadership. Owns measurement and marketing science models across MMM, incrementality, forecasting, and market design. Develops and validate models, then works with AI Agent Development. NKey Responsibilitiesn N Build custom predictivesolutions that solve critical business issues N Lead development of marketing mix models using Bayesian methods and custom approaches tailored to client needs N Design and execute incrementality studies and forecasting models that drive media investment decisions N Familiar and skilled with using AI Agents to work faster and more efficiently. Can develop AI applications: not expensive to build, run, or interface with N Validate and improve existing deployed AI tools and mature MMM workflows serving current clients N Create client-ready deliverables: model outputs, insight summaries, and strategic recommendations N Contribute to methodology standards and best practices that scale across the Data Science pillar NnRequired Qualifications Nn 10+ years of experience in data science with experience in marketing measurement, econometrics,



or causal inference N Robust proficiency in Python and SQL with production-grade code quality N Track record of translating complex statistical outputs into clear business recommendations N Experience working withadvertising data and strong familiarity with advertising concepts (reach, frequency, conversion metrics, etc.). N Experience building anddeploying MMM, attribution, or incrementality solutions N Experience in working with advertising on Google, Meta, and TikTok platforms N Experience working withcross-functional teams (engineering, product, media strategy) N Strong written and verbal communication skills for client-facing work N Ability to manage multiple workstreams independently with minimal supervision NnPreferred Qualifications Nn Experience working on GCP or AWS with Google Meridian or contribution to open-source measurement tools N Experience deploying models as APIs or automated decision systems NnFamiliarity with LLMs/AI agents and how they can interface with statistical models Nn Ability to turn research results into customer-facing slides, including executive summary, methodology, research results, and conclusions. N

📌 Data Science Manager (Karnataka)
🏢 Dentsu Global Services
📍 Karnataka