Job Type: Full time

Company:Khaitan India Ltd.Location:Howrah / Hooghly / Medinipur (Base: Howrah / Serampore / Kharagpur)Industry:Ceiling Fans, Home Appliances (SDA) & LED LightingExperience Required:14 to 16 YearsEmployment Type:Full-timeRole OverviewKhaitan India Ltd. is seeking a high-performing, seasonedArea Sales Manager (ASM)to take charge of market expansion, revenue growth, and channel management across the high-potential belt ofHowrah, Hooghly, and East/West Medinipur .Mandatory Requirement:This position is strictly open to sales leaders with 14–16 years of core experience inCeiling Fans, Home Appliances, and LED Lighting . Candidates must carry an established distributor/dealer network and deep domain familiarity within these specific product lines. The incumbent will lead primary and secondary sales operations, drive retailer beat discipline, onboard high-performing distributors, and aggressively scale counter-share across both urban hubs and semi-urban/rural clusters.Key ResponsibilitiesTarget & Revenue Achievement:Plan and drive territory sales strategies to consistently meet and surpass monthly, quarterly, and annual targets (value and volume) across fans, small domestic appliances, and LED lighting.Distribution Footprint Expansion:Scout, appoint, and manage distributors, wholesalers, and retail counters across major nodes (Howrah, Bally, Serampore, Chinsurah, Tarakeswar, Kharagpur, Midnapore town, Haldia, Contai, etc.).Secondary Sales & Beat Governance:Enforce strict Permanent Journey Plans (PJP)



and market-visit discipline among field sales executives/officers to maximize counter extraction and ensure high stock turnover.Commercial Hygiene & Credit Control:Oversee timely collection of outstanding dues, monitor distributor credit lines, ensure account reconciliations, and maintain sustainable distributor ROI.Trade Engagement & Visibility:Execute aggressive trade schemes, seasonal booking offers, retail display branding, and local electrician/retailer meets to dominate counter space.Depot & Logistics Coordination:Coordinate closely with the central depot and logistics teams to forecast SKU-level demand accurately and ensure uninterrupted product supply.Market Insights:Track competitor pricing, margin changes, dealer schemes, and emerging market trends across local electrical and hardware belts, providing real-time intelligence to leadership.Candidate ProfileCore Category Background:14–16 years of core channel sales experience strictly inCeiling Fans, Home Appliances, or LED Lighting . Applications from outside these domains will not be considered.Territory Mastery:Strong, active trade relationships with electrical, lighting, and appliance distributors/dealers acrossHowrah, Hooghly, and Medinipur .Commercial Expertise:Solid understanding of dealer margins, trade scheme ROI, working capital management, and credit governance.People Management:Proven ability to supervise, mentor, and extract peak performance from on-ground sales officers and field reps.Language Proficiency:Fluency inBengaliis essential; good working proficiency inHindiandEnglishis required.Education:Bachelor’s degree in any discipline; an MBA/PGDM in Sales & Marketing is preferred.

📌 Area Sales Manager – Howrah, Hooghly, Medinipur | Only Candidates with Ceiling Fan, Home Appliances (Mumbai)
🏢 KHAITAN INDIA
📍 Mumbai