1. Strategy Development
Build and implement a comprehensive performance marketing strategy across paid social, search, display, SEO, email, and affiliate channels.
2. Campaign Management & Optimization
Lead execution and optimization of multi-channel campaigns with a solid focus on experimentation, A/B testing, and continuous improvement.
3. Budget & Resource Management
Own the marketing budget, ensuring effective allocation across channels and initiatives.
4. Data & Analytics
Leverage analytics platforms and data insights to evaluate performance, forecast demand, and identify growth opportunities.
5. Cross-Functional Collaboration
Work closely with Product, Sales, Growth, and Data teams to ensure unified strategies across the customer journey.
6. Team Leadership & Development
Build, lead,



and mentor a high-performing performance marketing team.
7. Market & Competitive Analysis
Stay ahead of industry trends, competitor strategies, emerging ad-tech, mar-tech tools, and digital innovations.

Key Performance Indicators (KPIs)

- Success in this role will be measured through:
- Customer Acquisition Cost (CAC)
- Customer Lifetime Value (LTV) and LTV:CAC ratio
- Funnel and channel-specific conversion rates
- Return on Advertising Spend (ROAS) & Return on Marketing Investment (ROMI)
- MAU/DAU and engagement metrics
- Customer churn and retention rates
- MRR (Monthly Recurring Revenue) or AOV (Average Order Value)

📌 Vice President - Marketing ( Performance ) (Kolkata)
🏢 Bay Steeds
📍 Kolkata