Job Description SEO Manager

Location: Bengaluru
Openings: 1
Experience: 5–8 Years
CTC: 10.0 LPA + Performance Incentives

About the Company

We are a fast-growing marketplace focused on pre-IPO and unlisted shares, with operations across India and international markets. We are building a trusted digital platform in the unlisted equities space, and organic search is one of the key channels supporting business growth.

We are looking for an experienced SEO Manager who can take complete ownership of organic search strategy, execution, optimisation and performance.

About the Role

This is a senior, hands-on SEO ownership role requiring expertise across Technical SEO, On-Page SEO, Content SEO, Off-Page SEO, Local SEO, AEO and GEO.

The successful candidate will be expected to personally drive rankings, organic traffic, authority building, technical improvements and emerging AI-search visibility. This position requires someone who can move seamlessly between technical audits, keyword strategy, content optimisation, link building, analytics and AI-search experimentation.

We are looking for candidates who can demonstrate measurable SEO results from previous projects, rather than purely theoretical or agency-management experience.

Key Responsibilities

Technical SEO & Site Performance

- Conduct and own quarterly technical SEO audits covering crawlability, indexation, site architecture, redirect chains, canonicalisation, duplicate content and broken links.
- Monitor and improve Core Web Vitals – LCP, CLS and INP, page speed and mobile usability.
- Implement and maintain structured data and schema markup, including Organization, FAQ, Product, BreadcrumbList and FinancialProduct schemas.
- Maintain and optimise XML sitemaps and robots.txt.
- Ensure new pages, tools and features meet technical SEO requirements before launch.
- Work closely with Web Developers to implement SEO fixes and measure before-and-after performance.
- Maintain documentation of SEO-related technical changes.

On-Page & Content SEO

- Conduct comprehensive keyword research, competitor analysis and keyword mapping.
- Build keyword strategies across pre-IPO investing, unlisted shares, ESOP liquidation, SME IPOs and related investment topics.
- Optimise page titles, meta descriptions, heading structures, URLs,



content depth and internal linking.
- Develop and maintain topic clusters and pillar-page strategies.
- Prepare SEO content briefs for articles, landing pages and company-specific content.
- Review content for search intent, E-E-A-T signals, SEO optimisation and factual accuracy.
- Identify and resolve keyword cannibalisation, thin content and underperforming pages.
- Recommend content consolidation, optimisation or redirects where required.

AEO & GEO – AI Search Visibility

- Develop strategies to improve visibility and citations across AI-powered search and answer engines.
- Optimise content for AI Overviews, featured snippets, People Also Ask and conversational searches.
- Structure content to improve discoverability for investor and company-research queries.
- Develop and maintain an AEO/GEO optimisation playbook.
- Track AI-search experiments, citations, successful formats and learnings.
- Continuously evaluate emerging AI-search behaviour and incorporate successful techniques into the broader SEO strategy.

Off-Page SEO & Authority Building

- Design and execute link-building and digital PR campaigns.
- Build backlinks through outreach, data-led content, expert commentary, finance directories, niche websites and media relationships.
- Monitor backlink health and identify potentially harmful links.
- Conduct competitor backlink and link-gap analysis.
- Build relationships with finance media, investment publications, bloggers, newsletters and content aggregators.
- Track referring domains, backlink quality, authority trends and campaign performance.

Local SEO & Social Discoverability

- Manage and optimise Google Business Profiles across multiple office locations.
- Maintain accurate NAP information across online listings.
- Manage reviews, GBP posts, categories, Q&A; sections and service information.
- Apply SEO best practices across social platforms such as LinkedIn,



X/Twitter and YouTube.
- Support video SEO and social-content discoverability where applicable.

Analytics, Reporting & Competitor Intelligence

- Define and track SEO KPIs, including:
- Organic sessions
- Keyword rankings
- Search impressions
- Click-through rate
- Organic conversions
- Referring domains
- Page-level performance
- AI-search visibility/citations

- Maintain dashboards using Google Analytics 4 and Google Search Console.
- Use platforms such as Ahrefs, SEMrush and Screaming Frog for SEO analysis.
- Conduct ongoing competitor analysis covering rankings, content strategies and backlink activities.
- Convert SEO performance data into transparent, prioritised action plans with timelines and expected impact.
- Prepare actionable monthly SEO performance reports for management.

Candidate Requirements

- 5–8 years of hands-on SEO experience with demonstrable results.
- Proven experience improving organic rankings, traffic and search visibility.
- Previous experience with fintech, finance, investment, capital markets or other competitive digital platforms is strongly preferred.
- Expert knowledge of Google Search Console and Google Analytics 4.
- Strong hands-on experience with at least one major SEO platform such as Ahrefs, SEMrush or Screaming Frog.
- Strong understanding of Technical SEO, On-Page SEO, Off-Page SEO and Content SEO.
- Working knowledge of HTML, CSS and JavaScript rendering and their impact on crawling and indexing.
- Practical exposure to AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation).
- Proven hands-on experience with link building, outreach and digital PR.
- Experience managing Google Business Profiles for multiple locations.
- Strong analytical and commercial mindset with the ability to connect SEO performance with business outcomes.
- Excellent written and verbal communication skills.
- Ability to collaborate effectively with developers, content writers and senior management.

Compensation & Benefits

- Fixed CTC: 10.0 Lakhs per annum
- Performance Incentives: Bonus of up to 1–3 months of monthly salary based on individual and company performance
- Review Cycle: Performance review at 6 months with potential for salary revision

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