Job Summary : -

Rave Digital Inc. is seeking a Senior SEO / AEO Manager with 7-10 years of hands-on enterprise eCommerce experience to lead organic growth across traditional search, AI-powered discovery platforms, and modern answer engines.

This is a technical leadership role with direct execution ownership across technical SEO, Magento / Adobe Commerce, analytics and tracking, AI Search / AEO, and enterprise migrations.

The successful candidate will act as the technical owner of organic growth, embedding SEO and AEO into engineering, product, analytics, and marketing initiatives from planning through execution.

Key Responsibilities : -

- Own end-to-end enterprise SEO and AEO strategy for large-scale eCommerce properties, driving organic revenueacross traditional search, AI Overviews, answer engines, and emerging discovery platforms.
- Define and execute technical SEO roadmaps covering crawl and indexing architecture, faceted navigation,canonicalization, large catalog optimization, JavaScript rendering, Core Web Vitals, and log-file diagnostics.
- Lead hands-on SEO implementation within Magento Open Source / Adobe Commerce, including backendconfigurations, layered navigation, URL structures, indexing systems, and contemporary headless, composable, SaaS, or hybrid commerce environments.
- Own SEO governance for migrations, replatforming, redesigns, and upgrades, including redirects, crawl comparisons,staging validation, tracking continuity, and post-launch risk monitoring.
- Develop AI Search / AEO strategies using entity-based SEO, structured data, semantic content architecture,knowledge graph alignment, and optimization for AI-generated answers.
- Own measurement architecture across GA4, GTM, and Looker Studio, including dataLayer validation, event tracking,attribution, conversion integrity,



and collaboration on privacy-first/server-side tracking.
- Collaborate with paid media, CRO, lifecycle marketing, engineering, product, and development teams to embed SEOinto technical and growth initiatives.
- Define business-impact KPIs such as organic revenue, assisted conversions, acquisition efficiency, conversionperformance, and AI visibility; provide executive-ready reporting and insights.

Required Qualifications : -

- 7-10 years of hands-on SEO experience with large-scale eCommerce websites, including enterprise environmentswith 50K100K+ URLs, complex catalogs, or multi-store implementations.
- Strong hands-on expertise with Magento Open Source / Adobe Commerce (required). Shopify Plus orWooCommerce experience is a plus.
- Proven ownership of complex migrations, replatforming, or redesigns, including redirect governance, crawlcomparison, staging validation, and post-launch monitoring.
- Advanced technical SEO expertise in crawl budget, log-file analysis, JavaScript SEO, rendering validation, facetednavigation, canonical strategy, indexation control, and Core Web Vitals.
- Ability to define technical SEO standards, independently validate implementations, and serve as the technicalauthority for releases affecting organic performance.
- Hands-on experience designing, implementing, or auditing measurement architectures involving dataLayer, GA4event modeling, GTM governance, attribution, and conversion tracking.
- Understanding of Consent Mode, privacy-first measurement,



and server-side tagging concepts.
- Demonstrated AEO / AI Search experience, including entity-based SEO, structured data ecosystems, semanticsearch, and AI answer visibility.
- Hands-on structured data implementation and validation at enterprise scale.
- Strong analytical ability to connect SEO performance with revenue, conversions, assisted conversions, and businessKPIs.
- Experience working directly with engineering and product teams and influencing technical architecture decisions.
- Ability to independently diagnose complex technical SEO and tracking issues.
- Technical leadership experience, including setting standards, mentoring team members, and building scalable SEOgovernance frameworks.
- Advanced proficiency with SEMrush, Screaming Frog, Google Search Console, GA4, GTM, Looker Studio, andrelated SEO/analytics platforms.

Preferred Qualifications : -

- Experience with headless or composable commerce.
- Exposure to server-side tagging and modern measurement architecture.
- Experience aligning SEO with lifecycle marketing platforms such as Klaviyo or Dotdigital.
- Experience with enterprise CRO experimentation programs.
- Google Analytics / Measurement certifications.

Core Skills : -

- Enterprise Technical SEO
- eCommerce SEO
- Structured Data
- Log File Analysis
- Engineering & Product
- Collaboration
- Magento / Adobe Commerce
- SEO Migrations & Replatforming
- JavaScript SEO
- SEO Analytics & Revenue
- Attribution
- AEO & AI Search
- GA4 & GTM
- Core Web Vitals
- SEO Governance

Ideal Candidate : -

- A technically strong SEO leader who can independently diagnose, implement, validate, and govern enterprise eCommerce SEO and AEO initiatives while connecting organic growth directly to measurable business outcomes.

📌 Senior SEO / AEO Manager (Indore)
🏢 Rave Infosys
📍 Indore