Job Description Sales Officer

Company: PRAN Beverages India Pvt. Ltd.
Department: Sales & Distribution
Position: Sales Officer
Location: Multiple Locations / South India
Reporting To: Area Sales Manager / Sales Manager
Employment Type: Full-Time | Field Sales

About PRAN Beverages India Pvt. Ltd.

PRAN Beverages India Pvt. Ltd. is part of the PRAN Group, a leading FMCG organization engaged in food and beverage products. The company is expanding its presence across India through a solid distribution and sales network.

Job Summary

We are looking for a Sales Officer responsible for driving primary and secondary sales, expanding distribution, developing dealer and retailer relationships, and achieving assigned sales targets within the designated territory.

Key Responsibilities

- Achieve monthly and annual primary and secondary sales targets.
- Manage and develop distributors, dealers, retailers and other channel partners.
- Ensure effective product distribution and availability across the assigned territory.
- Conduct regular market visits to retailers and distributors.
- Generate orders and ensure timely product movement through the distribution network.
- Expand the retailer and distributor network in the assigned territory.
- Ensure adequate stock availability and minimize stock-outs.
- Monitor product visibility, merchandising and placement at retail outlets.
- Execute company schemes, promotions and trade marketing activities.
- Monitor competitor activities, pricing, schemes and market trends.
- Prepare daily sales reports,



market visit reports and other required MIS.
- Manage route plans and ensure productive market coverage.
- Build strong relationships with distributors, retailers and key market influencers.
- Coordinate with distributors and internal teams for order processing, stock availability and market execution.
- Identify new business opportunities and potential markets for expansion.
- Ensure compliance with company sales policies and processes.

Required Skills

- Strong sales and negotiation skills.
- Good communication and interpersonal skills.
- Ability to manage distributors and retailers.
- Target-oriented and result-driven approach.
- Good knowledge of local market and FMCG distribution.
- Strong market intelligence and competitor tracking skills.
- Basic knowledge of MS Excel and sales reporting.
- Willingness to work extensively in the field.

Qualification & Experience

Qualification: Graduate / Undergraduate
Experience: 1–3 years, preferably in FMCG / Food & Beverage / Consumer Products Sales.

Key Requirement: Candidates with experience in distributor handling, secondary sales and general trade will be preferred.

Key Performance Indicators (KPIs)

- Primary & secondary sales achievement
- Distributor performance
- Outlet coverage and productivity
- New retailer addition
- Distribution expansion
- Productive calls / market coverage
- Stock availability
- Sales growth and target achievement

Work Model: Field / On-site
Travel: Extensive travel within the assigned territory is required.

📌 Sales Officer (Vijayawada)
🏢 Pran Beverages India
📍 Vijayawada