- Plan, execute, and optimize paid ad campaigns across platforms like Google Ads, Meta Ads (Facebook/Instagram), and LinkedIn Ads.
- Monitor campaign performance daily and optimize for key metrics such as CPL, CPA, CTR, and ROAS.
- Assist in audience targeting, segmentation, and retargeting strategies to improve conversion rates.
- Coordinate with the creative and content team to develop high-converting ad creatives, copies, and landing pages.
- Conduct A/B testing on ads, audiences, and landing pages to identify winning combinations.
Preferred candidate profile:
- Basic understanding of paid advertising platforms like Google Ads, Meta Ads, or LinkedIn Ads with a learning mindset.
- Strong analytical thinking with ability to interpret data and optimize campaigns for better performance
- Positive communication and coordination skills to work effectively with creative, content, and sales teams