Job Summary

This role is to support B2B E-Commerce platform, Supply & Rural Business Unit, to achieve its goals at regional level by implementation of marketing plans for new lead generation, subscriber engagement and retention, while establishing a strong brand presence in markets.

Responsibilities

- Marketing Support for Business Units:
- Business Unit Support: Provide comprehensive marketing support to both the Rural Supply BU and E-Business BU.
- GTM Implementation: Implement the Go-To-Market (GTM) strategy and develop regional market development plans for industrial and rural stakeholders, including farmers, partners, buyers, and sellers.
- Regional Market Growth: Implement the defined marketing strategy to drive market growth at the regional level while ensuring adherence to established processes and reporting requirements for both Rural Supply and E-Business BUs.
- Sales Enablement: Develop and provide sales tools, pitch decks, brochures, presentations, and other marketing enablement materials.
- Account-Based Marketing: Support account-based marketing initiatives and key account programs.
- Cross-Functional Collaboration: Closely coordinate with Sales, Inside Sales, and Customer Success teams to deliver integrated marketing campaigns for both Rural Supply and E-BUs.
- Regional Marketing Support: Enable regional and BU teams with localized marketing strategies, campaigns, and communication materials.
- Budget Management: Own, manage, and optimize the marketing budget to ensure effective utilization of resources.
- Process Improvement: Continuously improve marketing processes, frameworks, and playbooks to enhance efficiency and effectiveness.

- Lead Generation, Lead Qualification & Stakeholder Engagement:

- Lead Generation: Generate qualified leads, subscribers, and participants for the respective BU marketing and sales funnels.
- Lead Qualification: Qualify leads based on defined business criteria and ensure effective movement through the marketing and sales funnel.
- Lead Nurturing: Nurture leads through various online and offline channels, including email sequences, video marketing, newsletters, webinars, field activities, and other engagement initiatives.
- Stakeholder Engagement:



Engage with existing stakeholders across all business units and strengthen ongoing relationships.
- Platform Onboarding: Support the onboarding of farmers, partners, sellers, buyers, and manufacturers onto the BiofuelCircle platform.
- Lead Generation Module: Implement and monitor the lead generation module and evaluate its effectiveness in contributing to business growth and revenue generation.

- Market Development, Branding, Campaigns & Activations:

- Integrated Marketing Campaigns: Plan and execute integrated marketing campaigns aligned with BU targets and overall business objectives.
- Campaign Management: Own and manage the campaign calendar covering digital, field, events, community, and partnership activities.
- Brand Development: Drive regional branding initiatives and ensure consistent brand communication across all marketing touchpoints.
- On-Ground Activations: Plan and execute field-level activations and market engagement programs to strengthen brand presence and generate business opportunities.
- Platform Demonstrations: Conduct meetings, presentations, and platform demonstrations for the E-Business BU to educate prospects and support conversion.
- Case Studies & Testimonials: Develop and utilize case studies, customer testimonials, and value demonstrations to build credibility and move leads further towards conversion for the E-Business BU.
- Sales & Product Promotions: Execute marketing initiatives, sales promotions, and product promotions to engage and grow the customer base for the Rural Supply BU.
- Team Capacity Development: Build the marketing and execution capabilities of regional and on-ground teams through training, guidance, and marketing playbooks.

- Market Intelligence & Analysis:

- Marketing KPIs: Define BU-level marketing KPIs, objectives, and success metrics aligned with business goals.
- ROI Tracking:



Track and analyze ROI across marketing campaigns, channels, and initiatives.
- Campaign Optimization: Measure campaign effectiveness and continuously optimize marketing activities based on performance and business outcomes.
- Customer Insights: Conduct regular customer feedback surveys, customer forums, interviews, and other research activities to gather actionable customer insights.
- Market Research: Track relevant market trends, customer needs, and competitor activities to identify recent opportunities and potential business risks.
- Market Studies: Initiate and coordinate required market studies to generate insights and derive actionable recommendations for business growth.
- CRM Management: Maintain accurate CRM records, lead information, campaign data, stakeholder interactions, and activity reports.

- Sales & Marketing Enablement:

- Sales Collateral: Develop and maintain pitch decks, brochures, presentations, product literature, case studies, testimonials, and other sales enablement materials.
- Sales Support: Provide marketing support to Sales, Inside Sales, and Customer Success teams throughout the customer acquisition and conversion journey.
- Customer Engagement: Develop targeted communication and engagement initiatives to improve customer acquisition, retention, and conversion.
- Regional Enablement: Provide localized marketing resources and communication material to regional and BU teams based on market requirements.

Prospect

Be part of Indias leading digital bioenergy marketplace - Work across both rural and industrial business ecosystems - Gain exposure to biomass supply chains, renewable energy markets, and carbon-linked opportunities - Build expertise in marketing, channel development, and industrial business development - Contribute directly to Indias transition towards a circular and green economy.

Supervision & Collaboration

Farmer Engagement Team / Sales& Ops - E-Comm Sales Team - Central marketing

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Executive- Regional Marketing (Ahmedabad)
🏢 Biofuelcircle
📍 Ahmedabad