Role & responsibilities

We are looking for an experienced Banca Sales Leader to drive sales and business performance across an assigned geography. The role will involve managing a large field sales team, driving acquisition and cross-sell through banking relationships, strengthening partner relationships, and ensuring achievement of business and productivity targets.

The incumbent will be responsible for managing multiple regions/locations and a sizeable sales team deployed across bank branches and other identified points of sale.

Key Responsibilities

- Drive execution of the Banca sales strategy across the assigned geography to achieve business and revenue objectives.
- Manage and strengthen relationships with banking partners, branch teams, regional stakeholders and other key partners.
- Drive acquisition, cross-sell and product-focused campaigns across assigned locations.
- Plan manpower requirements in line with business requirements, budgets and deployment plans.
- Lead recruitment, onboarding, performance management and retention of the field sales team.
- Conduct regular team reviews, performance discussions and productivity interventions.
- Ensure regular new-hire orientation, refresher training and product/process training for the sales team.
- Drive adoption of new digital tools, processes and initiatives through effective communication and training.
- Monitor key sales metrics including lead inflow, approval/conversion rates, processing, dispatch, digital sourcing and overall productivity.
- Conduct periodic reviews with bank/partner stakeholders and share relevant MIS,



performance updates and action plans.
- Handle and resolve customer and stakeholder escalations in coordination with relevant internal teams.
- Organize customer service initiatives/camps in upcountry and key markets to strengthen customer and partner confidence.
- Coordinate with Operations, Customer Service, Collections, Product, Marketing and other internal teams for business and process-related initiatives.
- Support projects related to KYC, customer engagement, collections, cross-sell and merchant/partner opportunities.
- Conduct regular visits to partner bank locations and ensure effective execution of the sales and service agenda.
- Ensure timely preparation and dissemination of MIS, dashboards and business reports to relevant stakeholders.
- Manage third-party/PSA relationships, sales premises and associated costs in accordance with defined SOPs.
- Ensure adherence to all regulatory, compliance, process and business guidelines across the team.

Key Performance Indicators

- New Customer Acquisition
- Premium/High-Value Customer Acquisition
- Cross-Sell Performance
- Digital Sourcing %
- Lead Conversion %
- Approval / Conversion Rate
- Productivity per Sales Executive




- Customer Satisfaction / Voice of Customer
- Process & Compliance Adherence
- Attrition and Team Stability
- Achievement of Business & Revenue Targets

Required Skills & Competencies

- Strong Banca / Branch Sales experience with proven team-handling capability.
- Good understanding of the BFSI/financial products landscape, preferably credit cards, loans, insurance or allied products.
- Strong people management and leadership skills.
- Excellent relationship management and stakeholder management capability.
- Strong planning, organizing and execution skills.
- Result-oriented with the ability to manage large teams and multiple locations.
- Strong customer orientation and problem-solving ability.
- Ability to understand business metrics and their impact on revenue/profitability.
- Good analytical, reporting and MIS skills.
- Comfortable working with senior stakeholders and banking partners.
- Willingness to travel extensively within the assigned geography.

Preferred Industry Background

Candidates from the following industries would be preferred:

- BFSI / Banking / Financial Services
- Credit Cards
- Insurance
- Retail Banking
- Consumer Finance
- Telecom
- FMCG / Consumer Durables
- Other large-scale retail sales environments

Ideal Candidate Profile

An experienced Banca/Branch Sales qualified who has managed a large field sales team, handled multiple locations/regions, built strong relationships with banking stakeholders and consistently delivered acquisition, cross-sell and productivity targets.

📌 Deputy Manager - Area Sales (Guwahati)
🏢 Manpowergroup Services India
📍 Guwahati