We are looking for a candidate who can manage Modern Trade vertical in the assigned regions and ensure planning and implementation of actions plans to reach annual sales targets based at Kolkata.

Key responsibilities:

Action Planning & Implementation

- To lead the Organized Trade verticals for DFM brand.
- To service, develop and manage a sales team and portfolio of accounts in line with the Brand / sales strategy.
- Build an excellent partnership and exceptional team-oriented working relationships with chains, conduct JBP with main clients on an annual basis.
- Manage region & accounts sales growth and profitability in line with company objectives.
- Create and implement an annual business plan considering all levers of growth: commercial agreements, marketing actions, merchandising and retail opportunities, terms of trade, securing high voltage visibilities.
- Monitor the region & accounts’ performance against business plan and develop alternative strategies when needed.
- Communicate critical business information to the appropriate internal contacts for further action.
- Work closely with Marketing to define monthly promotions & visibility calendars across the chains & region managed.
- Completion of all administration account and internal completed on time and 100% accurately.
- Plan, negotiate, and finalize the annual promotional calendar / activation.

Relationship Management





- Establish a sound working relationship with main accounts and ensure a Win-Win situation for both parties.

Trade Visits

- Conduct regular trade visits with sales force.
- Continuously monitor and improve brands merchandising presence.

Experience and Education Required

- Successful track record of working in organized trade vertical, especially in Modern Trade in a senior role, experience of managing big chains like (Reliance /D’Mart) would be ideal.
- Strong external stakeholder management and negotiation capability.
- A minimum of 5 to 7 years sales experience with a leading FMCG company.
- Business Administration/Sales/Marketing Degree/Diploma from an accredited university.
- Strategic Business Planning and financial analysis to drive growth and profitability – understanding commercial and marketing levers in the MT context.
- Leveraging Internal collaboration - especially supply chain.
- Presentation and Communication skills.

About the organization:

DFM Foods, established in 1984, is a leading manufacturer of packaged snacks in India. Its introduction of the first-ever packaged snacks, Crax Corn Rings, revolutionized the market. Over the past 40 years, DFM Foods has delighted consumers with a diverse range of snacks, such as Crax Rings, Curls, Fritts, and Natkhat, as well as a variety of namkeens and potato chips. To ensure consistent quality, DFM Foods has advanced manufacturing facilities in Ghaziabad, Greater Noida, Kashipur and Howrah.

📌 Key Account Executive (India)
🏢 DFM Foods
📍 India