Job Description Job Responsibilities N n A. Lead Generation& Pipeline Development Nn Drive a strong pipeline of prospective candidates through outbound calling, campaign follow-ups, referrals, digital/social outreach and targeted prospecting . N Build and nurture relationships with schools, colleges, education consultants, channel partners and relevant student communities to expand the admissions funnel. N Generate enquiries and walk-ins and represent GMP at education fairs, webinars, information sessions and outreach events . N Proactively identify high-potential prospects and convert enquiries into qualified leads and applications . N Maintain a robust, accurate and regularly updated CRM pipeline , ensuring timely tracking and follow-up at every stage. Nn B. Counselling& Application Conversion Nn Provide one-on-one counselling through calls, video consultations and walk-ins, understanding candidates’ academic backgrounds, career aspirations, interests and international study goals. N Clearly communicate GMP’s programme structure, eligibility, fees, credit recognition, international pathways and partner-university options , recommending the most relevant pathway for each candidate. N Own the conversion journey from qualified lead to application, using structured follow-ups, need-based counselling and effective objection handling. N Drive candidates towards application completion and Round 1 interview readiness , ensuring minimal drop-offs across the funnel. N Pre-qualify candidates based on academic profile, work experience,



English proficiency and entrance-test scores (GMAT/GRE/CAT/NMAT/XAT) . N Coordinate interview scheduling and ensure a seamless handover of qualified candidates to the next stage of the admissions process. N Maintain consistent, accurate and compelling communication across all candidate touchpoints, delivering a premium SPJIMR candidate experience . Nn n C. Performance & Admissions Ownership Nn Achieve defined lead, paid application and conversion targets for GMP. N Monitor funnel performance, identify drop-offs and proactively implement corrective actions to improve conversion. N Analyse counselling andconversion data to identify candidate trends, objections and opportunities for improving the admissions journey . N Work closely with Marketing and Admissions teams to align lead quality, campaign messaging and conversion strategies . N Maintain high standardsof candidate engagement, responsiveness, follow-up discipline and data accuracy . Nn n n Education & Qualifications Nn Graduate degree in any discipline is required; MBA (Marketing) or relevant postgraduate qualification is preferred. Nn n n PreviousExperience Nn 5+ years of relevant experience in admissions, student counselling,



business development or a closely related role, with a proven track record of driving application/enrolment conversions . N Prior experience in a higher education institution, B-school, university or education ecosystem is essential. N Demonstrated ability to manage the admissions funnel end-to-end , from lead qualification and counselling to application and enrolment. N Strong experience in structured counselling, objection handling, follow-up and candidate engagement . N Familiarity with the GRE/GMAT ecosystem is an added advantage. N Experience counselling candidates for international postgraduate, MS/MBA or study-abroad programmes is preferred. N Ability to work with targets, CRM dashboards and conversion metrics , with a robust focus on achieving admissions outcomes. Nn n n Key Skills N
- Excellent communicationskills in English, Hindi and regional languages N
- Counselling and consultative selling N
- Understanding prospect needs and guiding them towards the right decision N
- CRM and lead management N
- WhatsApp, broadcast andlead-tracking tools N
- Digital, social media and messaging outreach N
- MS Excel and Google Sheets for reporting and data analysis N
- Lead tracking, funnel analysis and conversion monitoring N
- Market research and competitor awareness N
- Understanding prospect behaviour and customer needs N
- Relationship managementwith prospects, parents, students and partners N
- Achieving lead, application and enrolment targets N

📌 Senior Admission Counsellor (Maharashtra)
🏢 SPJIMR SP Jain Institute of Management & Research
📍 Maharashtra