We looking for an experienced Social Media Marketing Executive Paid Ads & Lead Generation who can independently manage and optimize digital marketing campaigns focused on lead generation, conversions, and ROI.The ideal candidate should have strong hands-on experience with Meta Ads, PPC, lead generation, analytics, email marketing, content creation, and campaign optimization. Candidates with IT industry experience will be preferred.Key Responsibilities
- Plan, launch, manage, and optimize Meta Ads campaigns across Facebook and Instagram.
- Manage PPC and paid advertising campaigns focused on lead generation and conversions.
- Develop audience targeting, retargeting, conversion funnels, and campaign strategies.
- Conduct A/B testing of creatives, audiences, ad copies, and landing pages.
- Monitor CPL, CPC, CTR, conversions, ROAS, ROI, and campaign performance.
- Set up and monitor Meta Pixel, conversion events, tracking, and analytics.
- Plan and execute email marketing and lead-nurturing campaigns.
- Conduct keyword research for paid and organic marketing initiatives.
- Create social media creatives using Canva, Figma, Adobe XD, or similar tools.
- Develop engaging ad copies, captions, email content, and marketing materials.
- Prepare campaign performance reports and provide actionable insights.
- Stay updated with the latest digital marketing trends, tools, and platform algorithms.

Requirements
- Minimum 3 years of hands-on experience in Social Media Marketing, Paid Ads,



PPC, or Digital Marketing.
- Strong practical knowledge of Meta Ads Manager and lead-generation campaigns.
- Experience managing advertising budgets and optimizing campaigns for ROI.
- Good understanding of audience targeting, retargeting, funnels, and A/B testing.
- Experience with Meta Pixel, conversion tracking, Google Analytics, and campaign analytics.
- Knowledge of email marketing and lead nurturing.
- Ability to create marketing creatives using Canva, Figma, Adobe XD, or similar tools.
- Strong content writing and communication skills.
- Good understanding of CPL, CPC, CTR, Conversion Rate, ROAS, and ROI.
- Strong analytical and data-driven approach.
- IT industry experience will be an added advantage.

What the Company Offers
- Performance-driven work environment
- Exposure to campaigns across multiple industries
- Skilled growth and learning opportunities
- Flexible work environment
- Paid time off
- Collaborative and growth-oriented team

Job DetailsLocation: Bopal, Ahmedabad Work Mode: On-site / In-person Working Days: Monday Friday Working Hours: 1:00 PM 9:30 PM Experience: 3 Years Salary: 3,00,000 Joining: Immediate Joiners PreferredInterested CandidatesInterested candidates can share their updated CV along with details of their current location, total experience, relevant Paid Ads/Meta Ads experience, current salary, expected salary, and notice period.

📌 Social Media Marketing Executive Paid Ads & Lead Generation (Ahmedabad)
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