Qualifications
- Strong skills in Social Media Marketing and Digital Marketing, with experience managing campaigns across major platforms.
- Ability in Social Media Content Creation and Marketing, including planning calendars, writing posts, and collaborating on visual assets.
- Excellent Communication skills, with transparent written and verbal abilities for engaging audiences and coordinating with internal teams.
- Experience using social media analytics tools to track performance, interpret data, and adjust strategies for better results.
- Familiarity with paid social and performance advertising strategies is beneficial.
- Organized, detail-oriented, and able to manage multiple projects and deadlines in a remote environment.
- Prior experience in a digital agency or consulting setting is an advantage.
- Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
What we're looking for
Essential
- 3+ years growing social accounts from zero.
Not maintaining established pages — starting them and building an audience. Be ready to name the accounts and the numbers.
- Hands-on across all four platforms: Instagram, Facebook, LinkedIn and TikTok. Each one, personally managed.
- A real understanding of how these platforms distribute content. Why a reel stalls at 300 views. What LinkedIn rewards that Instagram doesn't. Why cross-posting to TikTok doesn't work. We will ask.
- Paid ads experience on Meta and Google — built by you, not briefed to someone else. Pixel setup, audiences, creative testing, budget decisions.
- You can produce, not just plan. Shoot, cut a reel, write a caption, ship it.
- Comfort reading analytics and changing course because of what they say.
Nice to have
- B2B or services clients, not only consumer brands
- Familiarity with SEO, AEO or AI search visibility
📌 Social Media Marketing Specialist (India)
🏢 Zenwice
📍 India