Job DescriptionJOB DESCRIPTION:
N nDesign and implement Below the Line trade activities and Digital Route to Market transformation to help drive the sales of both existing and new products of SBL
N nDesign and implement below the line (BTL) trade activities for the established products of ATFL
N
- n
- Analyse and decide upon the activities to be done nationally/regionally. N
- Assign budget for each activity and region from the total available budget N
- Coordinate with the sales team and ensure that the BTL activities are implemented uniformly in each region N
- Work with the local teams to ensure appropriate resourcing and spend budgeting in line with the annual strategy for each category and SKU N

nEnsure developmentof automation tools and systems to increase the efficiency of the sales team
N
- n
- Help increase thevisibility of stocks at RDS points by implementing DMS N
- Co-ordinate with Sales team & Digital Transformation partner to implement effective Secondary Sales Tracking N
- Ensure seamless adoption of DMS/SFA across Distributor points. N




- Design business analytics program using methodical approach that conveys to stake-holders what business analytics will deliver N

nDesign and implement merchandising strategies to help increase the business of the company
N
- n
- Decide and compile the tools and resources required for developing a particular merchandise N
- Coordinate with the vendors for getting the designs developed N
- Finalise the branding designs in coordination with the marketing team N
- Ensure that the merchandising material is available in all regions and stores N

n n MAJOR CHALLENGES
N n
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- Overlap of roles with the marketing department which leads to lack of clarity with respect to the boundary for the role N

n KEY DECISIONS
N n Decisions you makeby yourself
N
- n
- Decisions relatedto implementation of BTL activities and consumer activation programs, Designing of Templates of Data gathered

📌 Sr Manager (India)
🏢 Sundrop Brands
📍 India