Job Description
Associate Director – Admissions
Department: Admissions
Location: Pune
Reporting To: Director – Admissions
Role Purpose
The Associate Director – Admissions shall support the Director – Admissions in planning, coordinating, executing, and monitoring the University's admissions strategy across all admission verticals. The role will ensure seamless execution of outreach, counselling, admissions operations, eligibility verification, scholarships, international admissions, and performance monitoring to achieve annual enrolment targets.
The Associate Director will be responsible for translating strategic plans into operational excellence by driving collaboration among functional teams, monitoring admissions performance, improving conversion ratios, and ensuring a superior admission experience for prospective students and parents.
Key Responsibilities
1. Admissions Planning & Execution
Assist the Director in implementing the University's annual admissions strategy.
Translate annual enrolment targets into region-wise, programme-wise and team-wise operational plans.




Monitor execution of admission campaigns across all functional verticals.
Review admissions progress periodically and recommend corrective actions.
2. Functional Coordination
Coordinate and integrate activities across:
Admissions Outreach
Performance Marketing
Counselling Centre
Admission Operations
International Admissions
Eligibility & Scholarships
Ensure seamless coordination among all teams for achieving admission targets.
3. Admissions Funnel Management
Monitor the complete admission lifecycle:
Lead Generation
Lead Qualification
Applications
Counselling
Offer Generation
Fee Collection
Enrolment
Develop strategies to improve:
Lead-to-Application conversion
Application-to-Admission conversion
Admission-to-Enrolment (Yield)
4. Outreach & Student Recruitment
Support outreach strategy for schools, colleges, coaching institutes and educational partners.
Monitor execution of regional outreach plans.

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