Company Description iPlus Training Solutions is a leading online learning platform in Kerala, serving more than 40,000 active learners across 100+ courses. Founded in 2019, the organization focuses on offering high-quality guidance and coaching for competitive exams at an affordable cost. iPlus Training Solutions provides structured classes for NTA UGC NET, Kerala SET, KTET, Kerala PSC, Technical PSC, KV - NVS exams, and various banking exams. The team is committed to leveraging technology and expert faculty to help learners achieve their academic and career goals. As the platform continues to grow, it offers opportunities for professionals who want to contribute to accessible and impactful education
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Job Description – Digital Marketing Performance Marketer

Job Title: Digital Marketing Performance Marketer
Location: Kochi
Employment Type: Full time

We are looking for a results-driven Digital Marketing Performance Marketer with relevant experience in the EdTech industry. The ideal candidate should have a strong track record of generating quality leads, optimizing campaigns,



improving conversions, and achieving measurable ROI.

Key Responsibilities

* Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms.
* Generate high-quality leads for educational programs and courses.
* Manage and optimize the complete lead generation funnel from campaign to conversion.
* Monitor campaign performance and optimize campaigns to improve CPL, CPA, conversion rates, and ROAS.
* Manage advertising budgets efficiently and ensure maximum ROI.
* Develop and test different audiences, ad creatives, landing pages, and campaign strategies.
* Implement remarketing and retargeting campaigns to improve conversions.
* Track and analyze campaign performance using Google Analytics, Google Tag Manager, and other marketing tools.
* Work closely with the creative, content, and sales teams to improve lead quality and conve

📌 Digital Marketing Manager (Kochi)
🏢 iPlus Training Solutions
📍 Kochi