Role: Offline Marketing Team Lead
Company: Instil Learning Hub
Department: Marketing
Location: Pottammal, Calicut
Role Overview
The Offline Marketer is responsible for promoting the institute through on-ground marketing activities, generating leads, and increasing brand visibility. This role involves direct interaction with students, schools/colleges, and the public.
Key Responsibilities
Field Marketing & Promotions
Conduct on-ground marketing activities such as leaflet distribution, banners, and poster campaigns
Visit schools, colleges, and coaching centers to promote courses
Organize and manage stalls, seminars, and promotional events
1. Lead Generation
Generate student leads through direct interaction and campaigns
Collect and maintain a database of potential students
Coordinate with the admissions team for lead conversion
2. Brand Awareness
Increase local brand visibility through strategic offline campaigns
Identify high-footfall areas for promotions




Build relationships with educational institutions and local partners
3. Event Coordination
Assist in organizing workshops, seminars, and career guidance sessions
Represent the institute at education fairs and events
4. Reporting & Tracking
Maintain daily activity reports (DAR)
Track leads generated and conversions
Provide feedback on campaign effectiveness and market trends
Key Skills Required
Strong communication and interpersonal skills
Confidence in public interaction and presentations
Sales and persuasion skills
Basic knowledge of marketing strategies
Ability to work in field and travel locally
Qualifications
Any Bachelor’s degree (preferred)
Freshers or candidates with 1-2 years experience in marketing/sales can apply
Job Types: Full time, Permanent

Salary
4-6 LPA

📌 Offline Marketing (India)
🏢 Instil Learning Hub
📍 India