Sales Leader
Location: Pune
Experience: 5–8 Years
Domain: B2B IT Services / Software Development

12th Wonder has 70+ engineers, 100+ customers, and 12 years of delivery capability across Indian enterprises.
We are now building our India sales function from the ground up and are looking for a hands-on Sales Leader / Player-Coach who can personally drive revenue while building a scalable sales engine.
The Role
You'll build the India sales function from scratch. No inherited pipeline, no inbound engine, no SDR team. You bring the commercial capability; we bring the delivery machine behind it.
Year one splits roughly 70/30. 70% is CXO selling — prospecting strategic accounts, running discovery, shaping solutions with pre-sales, presenting proposals, negotiating contracts, and closing. 30% is building the SDR motion — hiring the first SDR around month two, defining outreach strategy, setting targets, and coaching. When the two collide, closing wins.
You own the number and the playbook. You define the ICP, choose the target industries, design the outbound motion, pick the CRM,



and build the team around it. Strategy is not handed down. You're the first commercial hire in the seat, with a titled path to Head of Sales — India within 18 months on plan, and a seat in the weekly leadership meeting from week one.

Your buyer: India-domiciled enterprises in three segments — automotive OEMs and Tier-1 suppliers, testing and certification (TIC) labs, and enterprise engineering R&D; centres. Rupee-denominated, relationship-led, CXO-level deals averaging ~₹20 lakh.

WHAT YOU'LL HAVE BEHIND YOU

This isn't a startup asking you to sell vapourware. You're selling a proven delivery capability to current buyers.
70-person engineering team across full-stack development, managed teams, and R&D; services
100+ existing customers — referenceable proof that the delivery model works
Pune delivery centre operational since 2019, with the Chakan–Talegaon automotive belt inside a morning's drive
Budget f

📌 Sales Leader-Software (Pune)
🏢 12th Wonder
📍 Pune