Role Purpose
The Head – Group Marketing & Brand will be responsible for the overall marketing, branding and communication strategy across the Group and its businesses.
The role will work closely with Group leadership and individual business heads to establish a consistent brand direction, strengthen the market position of each business, support new business and brand launches, and ensure effective marketing execution across all channels.
The position will have end-to-end responsibility for Group marketing and brand activities, from strategy and planning through implementation, performance review and governance.
Key Responsibilities
1. Group Marketing Strategy
Develop and implement the overall marketing strategy for the Group and its businesses.
Prepare annual marketing plans aligned with business priorities and growth objectives.
Work with business heads to understand market requirements and develop relevant marketing plans for each business.
Identify market opportunities, customer segments, competitor activity and emerging trends.
Establish explicit marketing priorities, budgets,



timelines and expected outcomes.
Review marketing performance regularly and recommend changes based on business requirements and results.
2. Brand Strategy & Management
Define and manage the brand positioning, architecture and identity of the Group and individual businesses.
Establish brand guidelines and ensure consistent implementation across all companies and communication channels.
Review existing brands and recommend repositioning, rebranding or consolidation where required.
Ensure clear differentiation between businesses while maintaining an appropriate Group identity.
Act as the custodian of the Group's brands and approve key brand and creative output.
This expands the existing responsibility for portfolio strategy, positioning, architecture and brand standards.
3. New Brands, Products & Business Launches
Lead the marketing and branding requirements for new businesses, products and mar

📌 Head- Group Marketing (Mumbai)
🏢 CAPEON
📍 Mumbai