Job Description: Publisher development executive

Responsibilities:

• Initiate first-level contact with prospective leads through Account-based Sales.

• Create and execute outreach strategies in collaboration with sales ops and ad ops teams.

• Develop efficient strategies to transition closed deals to Account Managers for onboarding and account management.

• Lead discovery calls with prospects to understand their revenue and organisational goals.

• Gather intelligence on prospects' needs, pain points, and bottlenecks.

• Understand customer goals, plans, challenges, timelines, budgets, and internal hierarchies.

• Structure and orchestrate deals to meet company revenue goals.

• Handle objections and address challenges, queries, and concerns from publishers.

• Set up demo calls with prospects to showcase our products and solutions.

• Generate and track a healthy sales pipeline, developing and communicating accurate revenue forecasts for internal planning.

• Log all activities in the CRM and maintain CRM adherence to ensure a clean repository of sales and marketing data.





• Stay up to date with all product releases and sales collateral.

• Resolve customer queries while displaying deep industry knowledge.

• Build a knowledge base and canned responses for common queries.

• Help users understand the tool/product better.

Qualifications:

Professional Competencies:
• 1-2 years of sales experience with digital publishers, ad networks, and CTV channels.

• Understanding of analytics and ad networks (AdSense, AdX, and DFP).

• Preferred: A book of key contacts and decision-makers in the digital video publishing and CTV market.

• Excellent verbal and written communication skills in English.

• Ability to design and set processes that are explicit to others.

• Preferred: Prior experience in publisher-focused sales/customer success roles.

• Proficiency in MS Excel and Google Spreadsheets.

• Great attention to detail, structured and analytical approach, critical and

📌 Publisher development executive (Gurugram)
🏢 CyberMedia
📍 Gurugram