Job Title: Meme & Content Strategist
Company: Marque Berry
Location: Gurugram / Hybrid
Experience: 2–5 years

Role
We are looking for a Meme & Content Strategist to lead the creative thinking behind our clients' meme and social media campaigns.
This person will sit between the client brief and the creative team — understanding what the brand wants to achieve, identifying the cultural opportunity, developing the creative strategy and guiding the team to execute it.
You should be someone who can look at a campaign brief and say:
“Here's how we make this culturally relevant and make people talk about it.”

Responsibilities
Strategy
Understand client objectives, audience and campaign brief.
Develop meme/content strategy for campaigns.
Identify relevant cultural moments, trends and conversations.

Creative Direction
Lead brainstorming with meme creators and designers.
Write/approve meme concepts, hooks and captions.
Give explicit creative briefs to creators.





Trend Intelligence
Monitor Instagram, X, Reddit, YouTube and emerging platforms.
Identify memes and trends before they become saturated.
Track Bollywood, OTT, sports, celebrities, politics, Gen-Z culture and internet conversations.

Campaign Management
Own the creative side of meme campaigns from brief → idea → execution → reporting.
Work with campaign managers to understand distribution opportunities.
Coordinate with meme pages, creators and influencers where required.

Requirements
2–5 years in content strategy, social media, meme marketing, creative strategy or advertising.
Deep understanding of Indian internet culture.
Strong understanding of why something becomes viral, not just what is trending.
Excellent copywriting and storytelling skills.

📌 Meme & Content Strategist (Gurugram)
🏢 Marque Berry™
📍 Gurugram