Objectives of the Role
- Collaborate with the marketing team to design and execute strategic email marketing plans.
- Identify target segments, define campaign objectives, and determine optimal frequency and timing for email delivery.
- Ensure email database accuracy, maintain list hygiene, and uphold compliance with data protection regulations (GDPR, CAN-SPAM, etc.).
- Partner with cross-functional teams—including design, content, and analytics—to align email marketing initiatives with overall marketing goals.

Key Responsibilities
- Plan, develop, and execute end-to-end email marketing campaigns—from concept through delivery and performance analysis.
- Craft engaging, brand-aligned content, including compelling copy, visuals, and calls-to-action.
- Segment and manage email lists to deliver personalized, targeted communication based on customer demographics, preferences, and behaviors.
- Identify opportunities for optimization through A/B testing, analyzing performance metrics, and implementing improvements to boost engagement and conversions.




- Track and report on key performance indicators (KPIs) such as deliverability, open rates, click-through rates, conversions, and ROI.
- Stay current with industry trends and best practices to drive innovation and continuous improvement in email marketing strategies.

Required Skills & Qualifications
- 5+ years of experience in email marketing or a related marketing role.
- Robust knowledge of email marketing best practices, deliverability, GDPR, and CAN-SPAM compliance.
- Hands-on experience with platforms such as Mailchimp, HubSpot, Constant Contact, or similar automation tools.
- Familiarity with HTML and CSS for email template customization.
- Proficiency in data analysis and reporting using tools such as Google Analytics.
- Experience with A/B testing and familiarity with digital advertising platforms (e.g., Google Ads).
- Excellent written and verbal communication skills, with an analytical mindset to interpret data and

📌 Email Marketing Specialist (Sahibzada Ajit Singh Nagar)
🏢 Zapbuild
📍 Sahibzada Ajit Singh Nagar