Job Title
Global marketing manager CS & IB
Job Description
Job Title: Global marketing manager CS & IB IGT MOS
Your role:
· Leads global CS & install base Marketing activities
· Build and manage Service Marketing Communication across all customer touchpoints.
· Lead Value Proposition Creation, segmentation and positioning strategies.
· Create sales enablement materials including brochures, presentations and training to support commercial excellence.
· Lead KOL engagement and voice of the customer initiatives
· Actively participate in MOS CS product development from Ideation to Order.
· Collaborates with the business and marketing teams to deliver comprehensive toolkits to assigned regions to enable a consistent experience of Philips for customers and consumers.
· Facilitates the annual marketing planning process, ensuring coordination and alignment across all marketing activities, working closely with cross-functional teams to develop cohesive marketing plans, establish clear goals and objectives.
· Ensures adherence to established marketing policies, procedures,
and ways of working by promoting a culture of compliance and ensuring marketing activities are conducted ethically and responsibly.
· Maintains a robust marketing measurement framework by developing marketing dashboards, establishing data collection protocols, and creating regular reports to track progress against established KPIs
· Work closely with Regional Sales and marketing teams to identify trends, customer needs and tailor strategies to local market needs.
· Determines the relevance of this service portfolio for Philips, assessing the value of current service and technology developments and identifying new opportunities for Philips.
· Keeps abreast of market, competition, technical, application and societal developments in the domain, showing understanding of the Philips position and business interests.
· Build a worldwide external network related to the service portfolio, and make this knowledge applica
📌 Global marketing manager CS (Pune)
🏢 Philips
📍 Pune