Role: Media Analyst
Location: Gurgaon, Bangalore
Experience: 2.5+ years
Immediate Joiners Only

Role Description:
Plan and execute paid social media campaigns aligned with client/business objectives.
Manage campaigns across Meta, TikTok, Snapchat, Pinterest, DV360 and other platforms
Develop campaign structures, audience strategies, targeting, budgets, bidding, placements, and optimization plans.
Monitor campaign performance and proactively identify opportunities to improve CPM, CPC, CTR, CPA, CPL, ROAS, conversions, and other relevant KPIs
Manage campaign budgets and ensure effective pacing and utilization.
Stay updated on changes in social media platforms, DV360, advertising products, algorithms, policies, and measurement solutions.
Support forecasting, media planning, campaign projections, and post-campaign analysis.
Identify testing opportunities across audiences, creatives, formats, placements, and bidding strategies.
Maintain solid relationships with respective account managers and stakeholders
Good knowledge of campaign tracking, pixels, conversion APIs/events, and attribution.

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