09 Sep
|
SISA
|
Bengaluru
Key Responsibilities
Product & Solution Storytelling
Translate cybersecurity products and services into compelling market narratives
Develop messaging frameworks, solution explainers, and value propositions
Create and experiment with current storytelling formats including interactive content, videos, solution walkthroughs, visual explainers, and emerging digital formats to make complex solutions easier to understand and engage with.
Sales & GTM Content
Develop messaging and storytelling for launches, campaigns, and solution rollouts, ensuring consistent and differentiated market communication.
Develop solution narratives and supporting collateral that help sales teams communicate value clearly across buyer journeys and enterprise decision-makers.
Thought Leadership & Industry Content
Convert internal expertise and industry intelligence into compelling market-facing content that positions the company as a trusted cybersecurity authority.
Campaign & Launch Execution
Develop core narratives and content themes that power campaigns and launches. Collaborate with campaign teams to deliver messaging and content assets, with execution handled by campaign teams.
Build AI & Search Visibility (SEO, GEO, AEO)
Create and optimize content to improve discovery across traditional search and emerging AI-led search experiences, ensuring solutions are easily discoverable, understandable, and trusted by buyers researching online.
Optimize Buyer Journeys for Conversion
Assess website and inbound buyer journeys to identify content gaps and opportunities to re-engage prospects through targeted content, improving engagement, nurturing, and conversion into revenue opportunities.
Develop high-impact content and messaging that directly supports pipeline generation, deal acceleration, and account expansion across inbound and sales-led motions.
📌 Content & Digital Marketing (Bengaluru)
🏢 SISA
📍 Bengaluru