Eskag Group of Companies is looking for a PPC Executive with a minimum of 3 years of hands-on experience in PPC and Performance Marketing.

Key Responsibilities

Plan, execute, and optimise Google Ads, Meta Ads, and paid media campaigns across B2B, B2C, and D2C verticals.
Manage keyword research, audience targeting, bidding, budgets, and campaign optimisation to improve CTR, CPC, CPL, CPA, conversion rate, and ROAS.
Set up and monitor conversion tracking, Meta Pixel, GA4, and Google Tag Manager (GTM).
Analyse campaign performance, prepare reports, and coordinate with Sales, Marketing, Creative, and Web teams to improve leads and conversions.
Test and optimise ad copy, creatives, audiences, keywords, bidding strategies, and landing pages.

Requirements
Minimum 3 years of relevant PPC/Performance Marketing experience.




Strong hands-on experience with Google Ads and Meta Ads.
Valuable understanding of B2B lead generation, B2C customer acquisition, and D2C/e-commerce marketing.
Experience with Meta Pixel, GA4, and Google Tag Manager (GTM).
Strong analytical and optimization skills with proficiency in Excel/Google Sheets.

Job Type: Full-Time
Experience: Minimum 3 Years
Job Location: On-Site

How to Apply

Interested candidates who meet the above criteria are invited to share their updated resume with the subject line "Application for PPC Executive" at [email protected]/[email protected]

📌 PPC Executive (Kolkata)
🏢 West Bengal Chemical Industries
📍 Kolkata