Designation - Associate Vice President - Marketing
Department - Marketing
Experience Range - 12+ years
Location - Bengaluru, Karnataka

About upGrad:
upGrad is one of India’s leading higher edtech platforms, serving millions of learners across 100+ countries with strong university and industry partnerships. With a mission to enable career success through outcome-driven learning, upGrad is now building its next growth engine focused on undergraduate learners across India.

Why This Role Matters

As AVP - Marketing, you will shape how upGrad is perceived, chosen, and experienced by learners globally. You will own the marketing strategy and engine across brand, growth, GTM, demand generation, and performance, with a clear mandate to drive both brand equity and business growth.

What You Will Do
Marketing Strategy & Brand
Own the overall marketing strategy aligned to business and growth goals.
Define positioning, messaging, and category narratives across key audiences and markets.
Build upGrad’s brand leadership across education, careers, technology, and AI.
GTM & Demand Generation




Lead GTM strategy for current products, programmes, partnerships, and launches.
Build scalable demand-generation engines across digital, content, partnerships, influencers, events, and emerging channels.
Drive qualified leads, applications, enrolments, and revenue in partnership with business and sales teams.
Growth & Performance
Own marketing efficiency and key metrics including CAC, CPL, conversion, ROI, and revenue contribution.
Build a diversified, data-driven acquisition engine and continuously optimize channels, spends, and funnel performance.
Leverage AI, technology, and experimentation to improve marketing effectiveness.
Communications
Build distinctive campaigns and thought leadership that strengthen brand preference and visibility.
Team & Leadership
Build and lead a high-performing, multidisciplinary marketing organisation.
Manage agencies and strategic partners.
Work closely with Produ

📌 Associate Vice President Marketing (Bengaluru)
🏢 upGrad
📍 Bengaluru