Job Purpose

Researching emerging fashion trends as well as general trends relating to fabrics, colors and silhouettes for the category; Creating and developing creative & commercially viable ranges which are consistent with consumer & market demand and also in line with the brand promise.

Job Context & Major Challenges

Creating/visualizing an idea and producing a range; Researching emerging fashion trends as well as general trends relating to fabrics, colors and silhouettes. Understanding design from a technical perspective, i.e. producing patterns, toiles and technical specifications for designs; sourcing, selecting and facilitate buying fabrics, trims, fastenings and embellishments and adapting existing designs for mass production;

Major Challenges Are

Working closely with the larger design team, buyers, product developers and production teams to develop innovative ranges which are in line with the customer & market requirements
Understanding the trends and fashion styles before the actual time for the fashion comes

Key Result Areas

KRA (Accountabilities)



(Max 1325 Characters)Supporting Actions (Max 1325 Characters)

KRA1 Trend Forecast

Conduct primary & secondary Research on Fashion & Lifestyle trends; benchmark competition brands and travel to fairs/markets & mills
work closely with the buying team/marketing team and participate in sell-thru presentations to identify key takeaways which needs to be integrated into design lines.
Call out all colors/fabrics/silhouette/product innovation/ornamentation and consolidate creation of trend forecast for the upcoming season for the category

KRA2 Season Concept

Create the seasonal concept
to ensure commercial viability/fashion sensibility and reinstatement of the consumer value proposition and brand promise

KRA3 Line Creation

Liaison with the Product & Product Development teams to understand costing/commercial viability of the merchandize.
Guide the team on preparing winning ideas to convert concepts into inn

📌 Designer Menswear (India)
🏢 Aditya Birla Lifestyle Brands
📍 India