We’re Hiring: Social Media Manager | EN TOI
Location: Rajkot / Remote
Experience: 2–4 years
Type: Full time
EN TOI is looking for a Social Media Manager who understands fashion, storytelling, aesthetics and the power of a strong digital identity.
We’re looking for someone who can go beyond simply managing a content calendar — someone who can build a world around the brand, create conversations, and make people want to be part of it.
What You’ll Do
* Develop and execute EN TOI’s social media strategy, primarily across Instagram.
* Plan and manage monthly content calendars aligned with brand campaigns, launches and business goals.
* Ideate and execute Reels, Stories, carousels, static content, UGC and campaign-led content.
* Develop creative concepts and storytelling ideas that reflect EN TOI’s aesthetic and positioning.
* Write engaging captions, hooks and CTAs while maintaining a consistent brand voice.
* Identify relevant fashion, lifestyle and social media trends and translate them into EN TOI-relevant content.
* Coordinate with photographers, videographers, designers,
influencers and other creative partners.
* Plan and manage creator and influencer collaborations.
* Track content performance and use insights to continuously improve reach, engagement and conversions.
* Monitor competitors and emerging brands to identify opportunities for growth.
* Take ownership of the day-to-day social media presence and ensure every piece of content feels distinctly EN TOI.
What We’re Looking For
* 2–4 years of experience in social media management, preferably within fashion, accessories, beauty, lifestyle or D2C.
* Strong understanding of Instagram, Reels and social-first content.
* Excellent creative ideation and storytelling skills.
* Strong visual sense and understanding of premium aesthetics.
* Ability to translate a brand’s identity into compelling digital content.
* Good copywriting and communication skills.
* Comfortable working with content creators, photographer
📌 Social Media Manager (Rajkot)
🏢 EN TOI
📍 Rajkot