About The Crafture
The Crafture is a Gurugram-based bespoke furniture studio creating handcrafted, made-to-order furniture for homes, hospitality spaces and design-led businesses. With our own manufacturing setup, we work across solid wood, cane and upholstery to deliver distinctive, durable pieces and complete-home furniture solutions.
The Role
We are looking for a hands-on Performance Marketer who can plan, execute and scale paid campaigns across Meta and Google. You will own the complete performance funnel - from audience strategy and creative testing to tracking, optimisation and lead quality. The role is ideal for someone who is analytical, commercially aware and comfortable working closely with founders, sales and creative teams.
Key Responsibilities
Plan, launch and optimise lead-generation and conversion campaigns across Meta Ads and Google Ads.
Own campaign structure, audience segmentation, keyword strategy, bidding, budgets and daily performance optimisation.
Drive qualified enquiries for full-home furniture, bespoke furniture,



hospitality projects and B2B partnerships across priority cities.
Track and improve core metrics including spend, CTR, CPC, conversion rate, CPL, CAC, ROAS and lead-to-sale conversion.
Build a disciplined testing calendar for creative formats, hooks, copy, audiences, offers and landing pages.
Translate campaign data into explicit creative briefs and work with the design/content team to produce higher-performing ads.
Set up and maintain accurate tracking through GA4, Google Tag Manager, Meta Pixel/CAPI, UTMs and relevant conversion events.
Connect marketing performance with lead quality and sales outcomes using Zoho CRM, WhatsApp and website enquiry data.
Prepare concise weekly reports with insights, learnings, budget recommendations and next actions - not just metric dumps.
Monitor competitors, platform changes and emerging opportunities without chasing trends that do not support business outcomes.

What We Are Looking For
2-4 years of

📌 Performance Marketeer (Gurugram)
🏢 The Crafture
📍 Gurugram